Social Issue Awareness Campaign

I’m putting together a fast-turnaround design campaign that directly tackles a pressing social issue and gets adults to notice, think, and talk about it. I have the core topic defined; what I need is your creative skill to translate that into a cohesive visual story that works across digital and print touchpoints.

Here’s the shape of the work:
• Refine the key message so it speaks plainly to an adult audience.
• Develop a visual identity and guidance (colours, type, imagery style) that feels authentic rather than corporate.
• Produce a starter set of assets—social-media graphics, an eye-catching poster, and a shareable infographic—delivered as layered source files and ready-to-post/export formats (PNG, PDF, or similar).

Speed matters: I’d like first concepts within a few days and final files shortly after approval. Please let me know how you would approach the research, concept sketching, and iteration cycle so we can hit the ground running.