Brand logo
Budget: ₹1,500 – ₹12,500 INR
Design Brief: Homily Brand Identity
To: Logo & Brand Identity Designer
From: Quixa Hypermart Leadership
Date: July 30, 2025
Subject: Brand Identity and Logo Design for "Homily"
1. Brand Name & Tagline
Brand Name: Homily 1
Tagline: Because Home Means Family 2222
2. The Core Concept
Homily is Quixa's in-house brand for essential items that make a house a home. It is positioned as a reliable partner in homemaking, providing the simple, essential tools that make the daily tasks of running a household easier. 3333The brand’s foundation is built on trust, value, and enhancing the small things that make family life more enjoyable. 4
We are not just selling products like mops and pans; we are selling the feeling of an easier morning routine, a clean and safe space for children to play, and the joy of a well-organized kitchen. 5
3. Emotional Focus & Brand Personality
The brand's identity should be guided by these core emotions:
Ease, Daily Comfort, and Family Well-being 6
The overall tone must be
warm, relatable, and authentic. 7 The design should feel trustworthy, practical, and caring. It should evoke a sense of calm, order, and control that a well-managed home provides. 8
4. Target Audience
Our primary audience is the main homemaker of a family in the Kollam market, who is practical and value-conscious. 9Her decisions are driven by a desire to nurture her family and maintain a comfortable, clean home. 10101010She is looking for reliable solutions that save time and reduce the stress of daily chores. 11
5. Key Applications & Usage
The logo and branding must be versatile and scalable for use in various formats:
In-Store Signage:
A large main banner placed above the counter. 12
Smaller signs for product categories like "Kitchenware" and "Cleaning Tools". 13
Promotional standees at the counter entrance. 14
Digital Marketing:
Graphics for WhatsApp broadcasts. 15
Posts for social media platforms like Facebook and Instagram. 16
6. Design Considerations & Deliverables
Logo Keywords: Family, Home, Care, Warmth, Joy, Comfort, Nurturing, Practical, Essential, Simple, Quality, Order, Organization, Clean, Partner, Relatable, Trust, Everyday, Welcoming, Authentic.
Logo: The logo should be clean, inviting, and easily readable. It needs to work well both in large formats (banners) and as a small icon for digital profiles.
Color Palette: The colors should reflect the brand's personality—warm, clean, and comforting. Consider using a fresh scent like lemon or fresh linen as inspiration for the color mood. 17
Typography: Fonts should be clear, friendly, and highly legible for all applications, from large headlines to smaller text on promotional materials.
Required Deliverables:
Logo Suite: Primary logo, secondary logo variations, and a favicon/icon for digital use.
Color Palette: Primary and secondary color codes.
Typography Guidelines: Recommended fonts for headings and body text.
Brand Identity Guide: A simple one-page document showing how to use the logo, colors, and fonts correctly.
To: Logo & Brand Identity Designer
From: Quixa Hypermart Leadership
Date: July 30, 2025
Subject: Brand Identity and Logo Design for "Homily"
1. Brand Name & Tagline
Brand Name: Homily 1
Tagline: Because Home Means Family 2222
2. The Core Concept
Homily is Quixa's in-house brand for essential items that make a house a home. It is positioned as a reliable partner in homemaking, providing the simple, essential tools that make the daily tasks of running a household easier. 3333The brand’s foundation is built on trust, value, and enhancing the small things that make family life more enjoyable. 4
We are not just selling products like mops and pans; we are selling the feeling of an easier morning routine, a clean and safe space for children to play, and the joy of a well-organized kitchen. 5
3. Emotional Focus & Brand Personality
The brand's identity should be guided by these core emotions:
Ease, Daily Comfort, and Family Well-being 6
The overall tone must be
warm, relatable, and authentic. 7 The design should feel trustworthy, practical, and caring. It should evoke a sense of calm, order, and control that a well-managed home provides. 8
4. Target Audience
Our primary audience is the main homemaker of a family in the Kollam market, who is practical and value-conscious. 9Her decisions are driven by a desire to nurture her family and maintain a comfortable, clean home. 10101010She is looking for reliable solutions that save time and reduce the stress of daily chores. 11
5. Key Applications & Usage
The logo and branding must be versatile and scalable for use in various formats:
In-Store Signage:
A large main banner placed above the counter. 12
Smaller signs for product categories like "Kitchenware" and "Cleaning Tools". 13
Promotional standees at the counter entrance. 14
Digital Marketing:
Graphics for WhatsApp broadcasts. 15
Posts for social media platforms like Facebook and Instagram. 16
6. Design Considerations & Deliverables
Logo Keywords: Family, Home, Care, Warmth, Joy, Comfort, Nurturing, Practical, Essential, Simple, Quality, Order, Organization, Clean, Partner, Relatable, Trust, Everyday, Welcoming, Authentic.
Logo: The logo should be clean, inviting, and easily readable. It needs to work well both in large formats (banners) and as a small icon for digital profiles.
Color Palette: The colors should reflect the brand's personality—warm, clean, and comforting. Consider using a fresh scent like lemon or fresh linen as inspiration for the color mood. 17
Typography: Fonts should be clear, friendly, and highly legible for all applications, from large headlines to smaller text on promotional materials.
Required Deliverables:
Logo Suite: Primary logo, secondary logo variations, and a favicon/icon for digital use.
Color Palette: Primary and secondary color codes.
Typography Guidelines: Recommended fonts for headings and body text.
Brand Identity Guide: A simple one-page document showing how to use the logo, colors, and fonts correctly.