Media & PR Virtual Assistant

Looking for a connector and storyteller who thrives in the digital PR space. This VA will grow Ni Hao Babe’s brand authority through media placements, affiliate sign-ups, and influencer collaborations—particularly on LinkedIn, Instagram, and blogs. If you know how to make noise in a crowded market, this is your jam.

Responsibilities:
- Secure brand features in online publications, blogs, and podcasts
- Grow affiliate program by onboarding nano/micro influencers
- Reach out to UGC creators for campaigns (paid or gifting)
- Manage LinkedIn company page & personal founder’s presence
- Build and update media contact lists
- Coordinate guest post submissions and expert interviews
- Track UGC performance and manage creator relations

Media Outreach Tasks:
- Creating media lists
- Pitching to journalists
- Conducting research to support our media and PR efforts

Ideal Skills and Experience:
- Interest in PR and media
- Excellent writing skills, especially for press releases
- Proven experience in building media relationships
- Experience in managing PR campaigns
- Familiarity with Affiliate / UGC Marketing and Influencer Campaigns
- Strong research skills
- Prior experience in creating media lists

KPI Goals:
- Media mentions secured per month
- Affiliate sign-ups and active partners
- LinkedIn follower growth & post engagement
- Guest post/interviews completed
- Media list growth and pitch response rate

- Contract 6 months (extendable)
- Junior experience welcome
- Interest in media/influencers
- Baseline contact and data provided