Launch Video for Start-Up (Link via Social Media & Web Site)
Budget: $750 – $1,500 AUD
Requiring a video to share via social media and link to the website home page. Ideally 2 minutes in length. The purpose of the video is to excite and generate interest to become an enrolled student. Therefore, needs to connect with the emotions of potential customers.
TARGET CLIENT – NEW BREED ENTREPRENEURIAL ADVENTURER
The client target is those looking for an alternative to university to gain University quality education in entrepreneurship. These are both males and females average age of 25 years to 40 years. They are motivated to learn, think, and act like an entrepreneur. Sustainability (balance between environment, society, and economic factors) is something this group care about and is central to the value proposition.
OBJECTIVES
1. Launch Club Entrepreneurship experience adventure
2. Connect with those who aspire to Be An Entrepreneur
3. Motivate them to Act by enrolling in the course
4. Ignite shares
Required to embrace the mission of Club Entrepreneurship to be part of the entrepreneurial ‘new breed’ that values sustainably and is central to making their ideas real. That is, the planet is the starting point but needs to transition to the balancing of the planet with social and economic values in the idea development.
Mission
Club Entrepreneurship brings entrepreneurial educational power to those who want to transform their ideas into a sustainable and purposeful lifestyle and career.
Values
* The natural environment and all its creatures.
* Society and the facilitation of learning and technology for good.
* Responsibly creating purposeful economic value.
“That is to embrace the entrepreneurial adventure while being part of the positive change in this world.”
LOGO
To bring the Club Entrepreneurship logo to life – digital rebuild it so its meaning is interpreted. The logo is the only artifact that exists so far (other than the web home page design).
The logo is designed to reflect sustainability in its character, hence the earthy colour palette. Its essence is to reflect a plant growing in the light bulb (growing idea in a contained environment then breaking out) that then spreads out into the world - represented by a butterfly flying freshly born from its cocoon.
VIDEO CONCEPT IDEA
To embrace the theme 'Be An Entrepreneur' theme. The idea is to create a visual image journey with quotes that end with "Be An Entrepreneur" (please see the home page of the website to gain an idea) -see the attachment
TARGET CLIENT – NEW BREED ENTREPRENEURIAL ADVENTURER
The client target is those looking for an alternative to university to gain University quality education in entrepreneurship. These are both males and females average age of 25 years to 40 years. They are motivated to learn, think, and act like an entrepreneur. Sustainability (balance between environment, society, and economic factors) is something this group care about and is central to the value proposition.
OBJECTIVES
1. Launch Club Entrepreneurship experience adventure
2. Connect with those who aspire to Be An Entrepreneur
3. Motivate them to Act by enrolling in the course
4. Ignite shares
Required to embrace the mission of Club Entrepreneurship to be part of the entrepreneurial ‘new breed’ that values sustainably and is central to making their ideas real. That is, the planet is the starting point but needs to transition to the balancing of the planet with social and economic values in the idea development.
Mission
Club Entrepreneurship brings entrepreneurial educational power to those who want to transform their ideas into a sustainable and purposeful lifestyle and career.
Values
* The natural environment and all its creatures.
* Society and the facilitation of learning and technology for good.
* Responsibly creating purposeful economic value.
“That is to embrace the entrepreneurial adventure while being part of the positive change in this world.”
LOGO
To bring the Club Entrepreneurship logo to life – digital rebuild it so its meaning is interpreted. The logo is the only artifact that exists so far (other than the web home page design).
The logo is designed to reflect sustainability in its character, hence the earthy colour palette. Its essence is to reflect a plant growing in the light bulb (growing idea in a contained environment then breaking out) that then spreads out into the world - represented by a butterfly flying freshly born from its cocoon.
VIDEO CONCEPT IDEA
To embrace the theme 'Be An Entrepreneur' theme. The idea is to create a visual image journey with quotes that end with "Be An Entrepreneur" (please see the home page of the website to gain an idea) -see the attachment