text for video ad

The idea is to create a text for an ad on Instagram for a women's sweater set (Women's Clothing Store). The video format will be for Feed. The shape of the video will be our model, sitting in front of the camera talking about the sets, we need to emphasize their qualities and their use in winter. In the meantime several Takes will be shown detailing the set as the model speaks in video, with some video transitions. The ad is expected to last from 30 to 40sec. Biggest doubts just call me.
thanks