Video Project
Budget: ₹600 – ₹1,500 INR
Project Details: Create a video to show the below situation.
Background: For Banks which Issue Credit Card, they earn profit on amount which customer spend using their Credit Cards. Hence Credit Card spends are an important business metric which they follow.
Video Idea:
Scene 1: Team of 3 members are sitting with their CEO in a meeting room. There is tension in the room. ABC Bank is analysing spends volume on their credit card portfolio during a monthly review meeting and realise that XYZ Bank is always doing better.
CEO is ABC Bank scolds his team – “Why are we always behind? Value proposition of our products is at par with XYZ BANK’s cards and we are doing more and better campaigns than them, still XYZ BANK always beats us month-on-month on spends!
Listen Kumar, I need you to immediately come up with right campaigns to beat XYZ Bank on spends.”
Kumar replies – “Yes sir, we will quickly run some analysis and also try to speak with Network Representative to understand what does XYZ Bank do to lead the spends metric in the industry.”
Kumar and team the team leave the meeting room.
Scene 2: Kumar and team are standing near each other and Kumar instructs his team members to run some analysis to check how can ABC Bank also increase spends.
Team members acknowledge the instructions.
Scene 3: Show team members are working on their laptops, and looking at graphs.
Scene 4: Kumar calls up Network Representative Arjun to seek information.
Kumar says – “Hi Arjun, How are you? Been sometime since we last spoke.”
Arjun says – “I am very well Kumar. Thank you. Hope you are well. How can I help?”
Kumar says – “I want to understand why are we not able to beat XYZ Bank on spends. We are doing same campaigns with Amazon and Flipkart. Our products are no less than their products. There may be some difference in customer profile but still. I need some quick help as I need to quickly execute few campaigns.”
Arjun says – “While I will find out and give you more details on how XYZ Bank is leading industry spends, but why don’t you use our OMON platform.”
Kumar says – “What is OMON platform?”
Arjun says – “It is Network’s Open Merchant Offer Network platform.
We have co-created this platform with our partner payment aggregator Pine Labs to onboard millions of small-and-medium size merchants on this platform.
Merchants submit their business information like VAT, GST, Terminal ID, PAN, etc. to onboard OMON platform.
You just need to log onto the platform and select merchants with which you want to run campaign.
There are options to filter and select these merchants by Sales Turnover Size, City Name, Area Name, Pin Code and other parameters.
Moreover platform has machine learning and artificial intelligence capabilities to make offer recommendations like which merchants to select, type of offer benefit - cashback or reward points – which will give maximum output, etc. basis past campaign performance, customer spends and other parameters.
Not only this, platform also offers a fraud monitoring engine which offers features like monitoring transaction velocity, account blocking, etc.”
Kumar says – “I would love to use this platform. Please send me the details quickly. Thank you Arjun! Network is a saviour like always.”
Background: For Banks which Issue Credit Card, they earn profit on amount which customer spend using their Credit Cards. Hence Credit Card spends are an important business metric which they follow.
Video Idea:
Scene 1: Team of 3 members are sitting with their CEO in a meeting room. There is tension in the room. ABC Bank is analysing spends volume on their credit card portfolio during a monthly review meeting and realise that XYZ Bank is always doing better.
CEO is ABC Bank scolds his team – “Why are we always behind? Value proposition of our products is at par with XYZ BANK’s cards and we are doing more and better campaigns than them, still XYZ BANK always beats us month-on-month on spends!
Listen Kumar, I need you to immediately come up with right campaigns to beat XYZ Bank on spends.”
Kumar replies – “Yes sir, we will quickly run some analysis and also try to speak with Network Representative to understand what does XYZ Bank do to lead the spends metric in the industry.”
Kumar and team the team leave the meeting room.
Scene 2: Kumar and team are standing near each other and Kumar instructs his team members to run some analysis to check how can ABC Bank also increase spends.
Team members acknowledge the instructions.
Scene 3: Show team members are working on their laptops, and looking at graphs.
Scene 4: Kumar calls up Network Representative Arjun to seek information.
Kumar says – “Hi Arjun, How are you? Been sometime since we last spoke.”
Arjun says – “I am very well Kumar. Thank you. Hope you are well. How can I help?”
Kumar says – “I want to understand why are we not able to beat XYZ Bank on spends. We are doing same campaigns with Amazon and Flipkart. Our products are no less than their products. There may be some difference in customer profile but still. I need some quick help as I need to quickly execute few campaigns.”
Arjun says – “While I will find out and give you more details on how XYZ Bank is leading industry spends, but why don’t you use our OMON platform.”
Kumar says – “What is OMON platform?”
Arjun says – “It is Network’s Open Merchant Offer Network platform.
We have co-created this platform with our partner payment aggregator Pine Labs to onboard millions of small-and-medium size merchants on this platform.
Merchants submit their business information like VAT, GST, Terminal ID, PAN, etc. to onboard OMON platform.
You just need to log onto the platform and select merchants with which you want to run campaign.
There are options to filter and select these merchants by Sales Turnover Size, City Name, Area Name, Pin Code and other parameters.
Moreover platform has machine learning and artificial intelligence capabilities to make offer recommendations like which merchants to select, type of offer benefit - cashback or reward points – which will give maximum output, etc. basis past campaign performance, customer spends and other parameters.
Not only this, platform also offers a fraud monitoring engine which offers features like monitoring transaction velocity, account blocking, etc.”
Kumar says – “I would love to use this platform. Please send me the details quickly. Thank you Arjun! Network is a saviour like always.”