Supermarket Video for Marketing
Budget: $10 – $13 USD
Tips on Recording the Video:
We want to see what you see. Keep your camera pointed towards the aisle - do not record a selfie video.
We want to hear what you're thinking. Narrate your shopping process as you shop.
Make sure you read through all of the instructions below before recording your video.
Do not pause/ stop recording the video in between and do not even edit your video.
You have been selected to participate in this project because you indicated that you plan to purchase Chocolate If you are already stocked up and not looking to buy, please do not make a video for this project.
Category: Chocolate
Retailers: Your video must be completed at one of the following retailers: (Note: videos made at Tesco Express, Tesco Metro, Sainsbury’s Local, or other retailers will not be accepted.)
Tesco Extra
Tesco Supermarket/Superstore
Sainsbury's Supermarket/Superstore
Please start your video as you enter the store and state the name of the retailer you are shopping in today.
First, please head to the Chocolate aisle and find and evaluate each of the seasonal Easter products shown below individually. It is mandatory to evaluate all of the brands, including if you’re not considering buying them. We must see/hear this in your video for it to be accepted.
Toberlone – Any Seasonal Easter items (Any size or flavour)
As you review each of these seasonal Easter products, please ensure that you answer all of the following questions for each individual product:
How was your experience finding this product? (Positive, Neutral, or Negative) Why do you feel this way?
What do you think about this product? Please explain what you like and dislike.
Have you seen/heard of this product for Easter before? If so, how did you hear about it?
Do you like or dislike the packaging? What about the packaging catches your eye?
How do you feel about the size of the product?
How do you feel about the price? Is this product worth the price? Why or why not?
What do you think of the flavours available?
What improvements, if any, would you make to this product?
What else helps you make a purchase decision?
Will you be purchasing any of the seasonal chocolates you evaluated today? (YES or NO)
If YES, please show us what and tell us why you are purchasing this.
For each chocolate that you buy, tell us how you will be consuming it (i.e. when, where, by yourself or with someone else, etc.)
Are there any gifting or special occasions you are purchasing this product for? Please describe the occasion.
If NO, please tell us why you are not purchasing anything and what you plan to do next (e.g., go to another retailer, wait for sale or product to be restocked, etc.)
Next, please head to the checkout area of the store and show us the entire checkout lane that you plan to use today.
We need to be able to see the entire checkout area, including the products available here.
When you’ve completed your shopping trip, including checkout, and exited the store, you may end your video.
We must see/hear this in your video for it to be rewarded.
You must answer all of the questions above for your video to be rewarded.
If you face any upload issues, kindly upload your video on YouTube, set the privacy settings to "unlisted" and share the video link with us
We want to see what you see. Keep your camera pointed towards the aisle - do not record a selfie video.
We want to hear what you're thinking. Narrate your shopping process as you shop.
Make sure you read through all of the instructions below before recording your video.
Do not pause/ stop recording the video in between and do not even edit your video.
You have been selected to participate in this project because you indicated that you plan to purchase Chocolate If you are already stocked up and not looking to buy, please do not make a video for this project.
Category: Chocolate
Retailers: Your video must be completed at one of the following retailers: (Note: videos made at Tesco Express, Tesco Metro, Sainsbury’s Local, or other retailers will not be accepted.)
Tesco Extra
Tesco Supermarket/Superstore
Sainsbury's Supermarket/Superstore
Please start your video as you enter the store and state the name of the retailer you are shopping in today.
First, please head to the Chocolate aisle and find and evaluate each of the seasonal Easter products shown below individually. It is mandatory to evaluate all of the brands, including if you’re not considering buying them. We must see/hear this in your video for it to be accepted.
Toberlone – Any Seasonal Easter items (Any size or flavour)
As you review each of these seasonal Easter products, please ensure that you answer all of the following questions for each individual product:
How was your experience finding this product? (Positive, Neutral, or Negative) Why do you feel this way?
What do you think about this product? Please explain what you like and dislike.
Have you seen/heard of this product for Easter before? If so, how did you hear about it?
Do you like or dislike the packaging? What about the packaging catches your eye?
How do you feel about the size of the product?
How do you feel about the price? Is this product worth the price? Why or why not?
What do you think of the flavours available?
What improvements, if any, would you make to this product?
What else helps you make a purchase decision?
Will you be purchasing any of the seasonal chocolates you evaluated today? (YES or NO)
If YES, please show us what and tell us why you are purchasing this.
For each chocolate that you buy, tell us how you will be consuming it (i.e. when, where, by yourself or with someone else, etc.)
Are there any gifting or special occasions you are purchasing this product for? Please describe the occasion.
If NO, please tell us why you are not purchasing anything and what you plan to do next (e.g., go to another retailer, wait for sale or product to be restocked, etc.)
Next, please head to the checkout area of the store and show us the entire checkout lane that you plan to use today.
We need to be able to see the entire checkout area, including the products available here.
When you’ve completed your shopping trip, including checkout, and exited the store, you may end your video.
We must see/hear this in your video for it to be rewarded.
You must answer all of the questions above for your video to be rewarded.
If you face any upload issues, kindly upload your video on YouTube, set the privacy settings to "unlisted" and share the video link with us