Record supermarket video under the following instructions
Budget: $11 – $15 USD
Tips on Recording a Video:
We want to see what you see. Keep your camera pointed towards the aisle - do not record a selfie video.
We want to hear what you're thinking. Narrate your shopping process as you shop.
Make sure you read through all of the instructions below before recording your video.
Your video should not be more than 5 minutes in length.
Do not pause/ stop recording the video in between and do not even edit your video.
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You have been selected to participate in this project because you indicated that you plan to purchase Premium Chocolate.If you are already stocked up and not looking to buy for the given category, please do not make a video for this project.
Category: Premium Chocolate
Retailer: Your video must be completed at Tesco Extra only. (Note: videos made at other retailers including Tesco Express, Tesco Metro and Tesco Supermarkets that are not Tesco Extra will not be accepted)
Please start your video in the premium chocolate aisle and please tell us which store you are shopping in.
Now, please find and evaluate the following products listed below, as you select the right chocolate product(s) for you.
Note: Please don't record your video if you are unable to find any of the below products in the mentioned size.
Note: If any of the above products are not available in the store (same exact size) then please do not make a video for this project.
As you review each of these products, please address each of the following. You MUST answer each question for EACH individual pack type/size for your video to be rewarded:
What do you think about this product? How does it compare to what you typically buy?
For what types of occasions would you consider this product? Please be as detailed as possible. (e.g., what occasion/need, for who, where, when, etc.)
Would you consider buying this product as a gift? Why or why not?
Do you like or dislike the packaging? What about the package catches your eye?
How do you feel about the size of the product?
How do you feel about the price? Is this product worth the price? Why or why not?
What do you think of the flavours available?
Which brand and type/size of product would you purchase if this one was not available?
What improvements, if any, would you make to this product?
What else helps you make a purchase decision?
Please ensure you have answered all questions for each pack type/size.
Next, please answer the following question about your normal shopping habits.
Which chocolate brand(s) and types of products (e.g., box/tray, bag, bar) would you purchase if you were buying for a seasonal occasion like Christmas or Easter? Please explain how and why you feel these products fit with these occasions.
Will you be purchasing any of the products you evaluated today? (YES or NO)
If YES, please show us which one you are going to buy and tell us why you are purchasing this product. Please show the product including the size of the pack in your video.
Please tell us the occasion you are looking to buy for. Please be as detailed as possible (e.g., what occasion/need, for who, where, when, etc.)
If NO, will you be purchasing some other product(s)? Please show us what you are going to buy, if anything, and tell us why you are purchasing it.
Before you end your video, please show the entire chocolate section/aisle on video.
Once you have responded to the questions above you may end your video.
You must answer all of the questions above for your video to be rewarded.
If you face any upload issues, kindly upload your video on YouTube, set the privacy settings to "unlisted" and share the video link with us.
We want to see what you see. Keep your camera pointed towards the aisle - do not record a selfie video.
We want to hear what you're thinking. Narrate your shopping process as you shop.
Make sure you read through all of the instructions below before recording your video.
Your video should not be more than 5 minutes in length.
Do not pause/ stop recording the video in between and do not even edit your video.
-----------------------------------------
You have been selected to participate in this project because you indicated that you plan to purchase Premium Chocolate.If you are already stocked up and not looking to buy for the given category, please do not make a video for this project.
Category: Premium Chocolate
Retailer: Your video must be completed at Tesco Extra only. (Note: videos made at other retailers including Tesco Express, Tesco Metro and Tesco Supermarkets that are not Tesco Extra will not be accepted)
Please start your video in the premium chocolate aisle and please tell us which store you are shopping in.
Now, please find and evaluate the following products listed below, as you select the right chocolate product(s) for you.
Note: Please don't record your video if you are unable to find any of the below products in the mentioned size.
Note: If any of the above products are not available in the store (same exact size) then please do not make a video for this project.
As you review each of these products, please address each of the following. You MUST answer each question for EACH individual pack type/size for your video to be rewarded:
What do you think about this product? How does it compare to what you typically buy?
For what types of occasions would you consider this product? Please be as detailed as possible. (e.g., what occasion/need, for who, where, when, etc.)
Would you consider buying this product as a gift? Why or why not?
Do you like or dislike the packaging? What about the package catches your eye?
How do you feel about the size of the product?
How do you feel about the price? Is this product worth the price? Why or why not?
What do you think of the flavours available?
Which brand and type/size of product would you purchase if this one was not available?
What improvements, if any, would you make to this product?
What else helps you make a purchase decision?
Please ensure you have answered all questions for each pack type/size.
Next, please answer the following question about your normal shopping habits.
Which chocolate brand(s) and types of products (e.g., box/tray, bag, bar) would you purchase if you were buying for a seasonal occasion like Christmas or Easter? Please explain how and why you feel these products fit with these occasions.
Will you be purchasing any of the products you evaluated today? (YES or NO)
If YES, please show us which one you are going to buy and tell us why you are purchasing this product. Please show the product including the size of the pack in your video.
Please tell us the occasion you are looking to buy for. Please be as detailed as possible (e.g., what occasion/need, for who, where, when, etc.)
If NO, will you be purchasing some other product(s)? Please show us what you are going to buy, if anything, and tell us why you are purchasing it.
Before you end your video, please show the entire chocolate section/aisle on video.
Once you have responded to the questions above you may end your video.
You must answer all of the questions above for your video to be rewarded.
If you face any upload issues, kindly upload your video on YouTube, set the privacy settings to "unlisted" and share the video link with us.