Instagram Content Creation (Video & Design)

Job ID: 38053213

Budget: $30 – $250 USD

Introduction:
We are looking for a dynamic and innovative content creator for a special campaign on Instagram, aimed at generating interest from qualified people who have visited our profile. This campaign is crucial for attracting leads aligned with our Ideal Consumer Profile (ICP), through strategic interaction with related profiles.

Campaign objectives:
The main objective is to engage profile visitors with a series of posts that strongly resonate with their pain/problems and desire/need, encouraging them to explore and interact with our content.

Target audience:
The freelancer will have access to the detailed ICP, as well as full descriptions of the offer and product, to ensure precise and targeted communication.

Communication style and tone:
We are looking for an innovative communication tone that conveys the possibility of a new life where humans and artificial intelligence collaborate harmoniously. The style should be engaging and transformative.

Hashtags and Engagement:
The professional will be responsible for identifying and applying the most effective hashtags to reach our target audience, as well as suggesting strategies to maximize engagement on each post.

Timeline:
* First drafts: Until May 6th.
* Final delivery: By May 10th.

Technical requirements and access:
Content must be created and delivered via the Canva platform, including editable files at the end of the project.

Meetings and Reviews:
- 1 campaign concept alignment meeting.
- 1 draft delivery meeting
- 1 meeting to deliver the draft revisions.
- 1 meeting to deliver the completed material.

Deliverables:
1. Construction of the general Instagram profile, including BIO and profile photo.
2. Creation of a panel feed with a visual structure that draws attention to the profile.
3. Development of 9 posts in REELs format.
4. Creation of the persuasive texts for the 9 videos.
5. All the videos must contain: soundtrack, recording of the WhatsApp screen presenting the solution, Ana's voice narrating the persuasive text.
6. Each post in the feed must have a cover and last between 30 seconds and 1 minute, with videos that demonstrate the functionality of the product in action.

Files
- Here's an idea of what the REELS post would look like: https://www.canva.com/design/DAGD4c93cGM/biJIpEnIkyxENQK1X4Dicg/edit?utm_content=DAGD4c93cGM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton