Promo video for a new app

Promo Video Brief (English)
Project: Inclusive Housing Matching App
Video length: 30–45 seconds
Format: Vertical (9:16) + optional horizontal (16:9)
Concept
Create a short promo video for a housing compatibility app that helps people find shared housing based on lifestyle, habits, and personality — not appearance.
This is NOT a dating app.
The tone should be human, calm, and solution-focused, not flashy or “swipe culture”.
Target Audience
Students
Young professionals
Adults 30–50+ (after divorce or life changes)
Anyone struggling to find housing
Core Message
People don’t just need houses — they need compatible people to share them with.
Story Structure
Problem – Housing shortage, people stuck scrolling listings
Recognition – Different people, same problem
Break – “This is not a dating app”
Solution – Bio-first profiles, questionnaire, compatibility matching
Impact – Less loneliness, better shared living
Call to Action – “Coming soon”
Visual Direction
Realistic, everyday moments
Minimal UI mockups (questionnaire, match score, chat)
Soft colors, clean typography
No swiping visuals
Text / Voice-over (example)
“Finding a home is hard.
Finding the right person to share it with shouldn’t be.
This is housing — matched by compatibility.”
Deliverables
1 main promo video (30–45 sec)
Optional shorter cut (15 sec)
Subtitles included
Tone
Social impact
Trustworthy
Inclusive
Calm and hopeful