Product Launch Promo Brief
Budget: $30 – $250 USD
Project: Book Trailer
PROJECT OVERVIEW
Given the quality of the cover design and author photography, this trailer should feel more like a documentary film trailer than a typical self-published book advertisement. The goal is to create a visually compelling, credible, inspiring, and emotionally engaging trailer that reflects the positioning of Touched by the Stars as a thoughtful exploration of consciousness, extraordinary encounters, science, nature, and humanity’s future. A script with suggested images and language provided.
The trailer should evoke wonder, curiosity, hope, intelligence, and possibility rather than fear, sensationalism, conspiracy, or science-fiction stereotypes.
OVERALL TONE
The visual and emotional tone should resemble: • A Netflix documentary trailer • PBS or National Geographic documentary • A thoughtful cinematic exploration of profound questions • Inspirational and hopeful rather than sensational
The trailer should avoid: • Alien invasion themes • Conspiracy imagery • Fear-based messaging • Tabloid-style UFO content • Excessive visual effects that reduce credibility
TARGET AUDIENCE
Primary Audience: • Readers interested in consciousness, spirituality, science, UFO/UAP phenomena, human potential, personal transformation, ecology, and humanity’s future. • Podcast audiences interested in thoughtful discussions of reality, consciousness, and emerging science. • Readers of authors such as Carl Sagan, Ervin Laszlo, Bruce Lipton, Rupert Sheldrake, Dean Radin, Whitley Strieber, Diana Walsh Pasulka, and related thought leaders.
PROJECT DELIVERABLES
DELIVERABLE #1
60-Second Cinematic Trailer
Format: • 1920 x 1080 • MP4 • Suitable for Amazon Author Page, Goodreads, YouTube, website, Substack, Facebook, and LinkedIn
DELIVERABLE #2
30-Second Promotional Trailer
Format: • 1920 x 1080 • MP4 • Suitable for social media advertising and promotional use
I will PROVIDE
• Final book cover • Author photograph • Trailer script and storyboard • Endorsement quote(s) • Brand messaging and book description • Any additional images if required
EDITOR RESPONSIBILITIES
The contractor shall:
• Source appropriate royalty-free video footage. • Select suitable music consistent with the documentary-style vision. • Integrate supplied cover art and author photo. • Create professional transitions, motion graphics, and text overlays. • Ensure pacing supports emotional engagement and viewer retention. • Deliver professionally edited final videos suitable for publication.
CREATIVE DIRECTION
The following themes should be visually represented where possible:
• Earth viewed from space • The night sky and stars • Humanity’s relationship with the cosmos • Nature and ecological beauty • Future possibilities • Consciousness and wonder • Scientific discovery • Human transformation • Interconnectedness • Hope
Preferred imagery includes:
• Earth from orbit • Galaxies and nebulae • Star-filled skies • Forests • Wetlands • Oceans • Children and future generations • Innovative technologies aligned with nature • Diverse humanity • Inspiring natural landscapes,
Visuals should support the book’s message that humanity exists within a living and interconnected cosmos.
TRAILER STRUCTURE
The editor shall use the previously supplied storyboard and script as the foundation for the project.
The trailer should broadly follow the sequence:
1. Mystery and wonder
2. Humanity’s search for answers
3. Extraordinary encounters
4. Introduction to author
5. Expansion into science, consciousness, and humanity’s future
6. Message of hope and possibility
7. Book reveal and endorsement
8. Call to action
MUSIC
Music should:
• Begin gently • Build gradually • Create emotional engagement • Feel cinematic and intelligent
Preferred styles:
• Documentary • Inspirational orchestral • Ambient cinematic • Modern classical
MUSIC SHOULD NOT:
• Sound frightening • Sound like a horror movie • Sound militaristic • Sound like a science-fiction action trailer
REVISIONS
Included:
• Two rounds of revisions (and suggested to send images in advance to get input before placing in video drafts)
Revisions may include:
• Text changes • Timing adjustments • Music replacement • Scene substitutions • Minor graphic revisions
TIMELINE
3 Days
SOURCE FILES
Contractor agrees to provide:
• Final MP4 files • Editable Canva project link and/or source files used to create the project
Final payment upon receipt of useable files by client (to be placed on amazon, utube, Facebook)
COPYRIGHT
Upon final payment, all rights to the completed videos transfer to client for unlimited use in connection with marketing, promotion, sales, publicity, websites, social media, presentations, and related book promotion activities.
PROJECT OVERVIEW
Given the quality of the cover design and author photography, this trailer should feel more like a documentary film trailer than a typical self-published book advertisement. The goal is to create a visually compelling, credible, inspiring, and emotionally engaging trailer that reflects the positioning of Touched by the Stars as a thoughtful exploration of consciousness, extraordinary encounters, science, nature, and humanity’s future. A script with suggested images and language provided.
The trailer should evoke wonder, curiosity, hope, intelligence, and possibility rather than fear, sensationalism, conspiracy, or science-fiction stereotypes.
OVERALL TONE
The visual and emotional tone should resemble: • A Netflix documentary trailer • PBS or National Geographic documentary • A thoughtful cinematic exploration of profound questions • Inspirational and hopeful rather than sensational
The trailer should avoid: • Alien invasion themes • Conspiracy imagery • Fear-based messaging • Tabloid-style UFO content • Excessive visual effects that reduce credibility
TARGET AUDIENCE
Primary Audience: • Readers interested in consciousness, spirituality, science, UFO/UAP phenomena, human potential, personal transformation, ecology, and humanity’s future. • Podcast audiences interested in thoughtful discussions of reality, consciousness, and emerging science. • Readers of authors such as Carl Sagan, Ervin Laszlo, Bruce Lipton, Rupert Sheldrake, Dean Radin, Whitley Strieber, Diana Walsh Pasulka, and related thought leaders.
PROJECT DELIVERABLES
DELIVERABLE #1
60-Second Cinematic Trailer
Format: • 1920 x 1080 • MP4 • Suitable for Amazon Author Page, Goodreads, YouTube, website, Substack, Facebook, and LinkedIn
DELIVERABLE #2
30-Second Promotional Trailer
Format: • 1920 x 1080 • MP4 • Suitable for social media advertising and promotional use
I will PROVIDE
• Final book cover • Author photograph • Trailer script and storyboard • Endorsement quote(s) • Brand messaging and book description • Any additional images if required
EDITOR RESPONSIBILITIES
The contractor shall:
• Source appropriate royalty-free video footage. • Select suitable music consistent with the documentary-style vision. • Integrate supplied cover art and author photo. • Create professional transitions, motion graphics, and text overlays. • Ensure pacing supports emotional engagement and viewer retention. • Deliver professionally edited final videos suitable for publication.
CREATIVE DIRECTION
The following themes should be visually represented where possible:
• Earth viewed from space • The night sky and stars • Humanity’s relationship with the cosmos • Nature and ecological beauty • Future possibilities • Consciousness and wonder • Scientific discovery • Human transformation • Interconnectedness • Hope
Preferred imagery includes:
• Earth from orbit • Galaxies and nebulae • Star-filled skies • Forests • Wetlands • Oceans • Children and future generations • Innovative technologies aligned with nature • Diverse humanity • Inspiring natural landscapes,
Visuals should support the book’s message that humanity exists within a living and interconnected cosmos.
TRAILER STRUCTURE
The editor shall use the previously supplied storyboard and script as the foundation for the project.
The trailer should broadly follow the sequence:
1. Mystery and wonder
2. Humanity’s search for answers
3. Extraordinary encounters
4. Introduction to author
5. Expansion into science, consciousness, and humanity’s future
6. Message of hope and possibility
7. Book reveal and endorsement
8. Call to action
MUSIC
Music should:
• Begin gently • Build gradually • Create emotional engagement • Feel cinematic and intelligent
Preferred styles:
• Documentary • Inspirational orchestral • Ambient cinematic • Modern classical
MUSIC SHOULD NOT:
• Sound frightening • Sound like a horror movie • Sound militaristic • Sound like a science-fiction action trailer
REVISIONS
Included:
• Two rounds of revisions (and suggested to send images in advance to get input before placing in video drafts)
Revisions may include:
• Text changes • Timing adjustments • Music replacement • Scene substitutions • Minor graphic revisions
TIMELINE
3 Days
SOURCE FILES
Contractor agrees to provide:
• Final MP4 files • Editable Canva project link and/or source files used to create the project
Final payment upon receipt of useable files by client (to be placed on amazon, utube, Facebook)
COPYRIGHT
Upon final payment, all rights to the completed videos transfer to client for unlimited use in connection with marketing, promotion, sales, publicity, websites, social media, presentations, and related book promotion activities.