Produce 30-Second Commercial: Meat + Sports — Serve All Three Local High Schools

Project Overview

Tier One Meat Co. (TOMC) is a veteran-owned, premium butcher and ready-meal provider based in Flora, Indiana. We need a single, evergreen 30‑second TV commercial, airing across ISC Sports Network, that authentically speaks to the Carroll, Delphi, and Rossville community spirit—all within one cohesive narrative.

Objectives

Create a broadcast-quality, emotionally resonant strip that blends local high school sports energy with mouth-watering food visuals.

Drive brand awareness, local pride, and foot traffic across all three communities.

Position TOMC as part of the gameday tradition—mission-driven, high-quality, and community-rooted.

Audience & Emotional Goals

Viewers include families, alumni, students, and sports fans from Carroll, Delphi, and Rossville communities. The ad should evoke:

Pride in the hometown team

The hunger and excitement of game day

Trust in a local, veteran-owned business

School Profiles & Highlights
Carroll Jr./Sr. High School (Flora, IN)

Mascot: Cougars

Colors: Royal blue & white



Sports Offered: Football, basketball, volleyball, cross country, tennis, baseball, softball, golf, track, swimming, cheerleading, wrestling


Notable Achievement: 1995–96 Class A State Football Champions


Delphi Community High School (Delphi, IN)

Mascot: Oracles

Colors: Black & gold


Conference: Hoosier Heartland Conference


Sports Offered: Football, volleyball, soccer, cross country, tennis, cheerleading


Notable Moment: Senior Jenna Roth surpassed 1,000 career points in girls’ basketball, joining a select group of Delphi legends
delphioracleathletics.com

Rossville Middle-Senior High School (Rossville, IN)

Mascot: Hornets (mascot: Buzzy)

Colors: Red & white


Conference: Hoosier Heartland Conference


Sports Offered: Baseball, basketball, cross country, golf, soccer, softball, tennis, track, volleyball, wrestling


Recent Accomplishments:

2024 Class 1A State Softball Champions (first softball title, first state finals appearance in that sport)


Multiple state championships in early 2000s (baseball 2000; boys basketball 2002)


Creative Direction & Story Elements

Concept: Parallel storytelling—high school athletes training, matched with TOMC’s team preparing meals for gameday.

Tone: Energetic, emotional, sensory-rich (sound + visuals), community-focused.

Visual Cues:

Sporting clips featuring each school's colors subtly integrated

TOMC staff wearing neutral yet each-school-accented gear (e.g., wristbands, towels)

Final hero shot unifies all three by incorporating color accents or badge overlays naming all schools

Audio Design: Blend of whistle, cleats, crowd, knife, sizzle—tying sport and food together.

Closing Message:

“Tier One Meat Co. — Mission: Feed the Fans. Standard: Champion Quality. Proud support for Carroll Cougars, Delphi Oracles, and Rossville Hornets.”

Deliverables Required

One 30-second broadcast-ready commercial (HD, 16:9, .MOV or .MP4).

Professionally mixed sound design and voiceover.

Optional: Social media versions (square or vertical edits).

Final cut within 4–6 weeks of hiring.

Assets & Resources Provided

B-roll of each school’s sports footage (Carroll, Delphi, Rossville)

TOMC brand assets, logo files, shoot access, and storyboard

Voiceover script/custom close lines for inclusive mention of each school