Mixed-Media Software Launch Video
Budget: ₹600 – ₹1,500 INR
**Magnitude — Product Launch Video Brief**
**Overview**
We're launching Magnitude, an AI Product Analyst that lets product teams ask their data questions in plain English and get real answers in seconds. We need a high-impact 60–90 second launch video for web, social, and Product Hunt.
**Style**
Clean, minimal, fast-paced. Think (reference: youtube.com/watch?v=qOsEYyQuxbU). No talking head. No voiceover. Screen recording + bold text overlays + music.
**Structure**
- 0–13s: Hook — problem setup using text overlays on dark screen
- 13–16s: Magnitude UI appears — no text, let the product breathe
- 16–75s: Live demo — 3 real questions asked and answered in the chat
- 75–85s: Feature reveals — Events, Context Memory, GitHub integration
- 85–98s: Closing card — logo, tagline, usemagnitude.app
**Text overlays — exact copy**
- "You ship a feature."
- "Signups drop."
- "You open 4 tools."
- "Still no answer."
- *(product appears)*
- "It knows your events."
- "It knows your product."
- "It knows your code."
- "Your AI Product Analyst."
- "usemagnitude.app"
**Demo queries to show on screen**
1. "What caused the drop in signups last week?"
2. "Show me top traffic sources this month"
3. "Which users signed up but never came back?"
**Brand**
- Colors: Off-white #f5f3ee background, Purple #4f3bf5 accent, Dark #0a0a0f
- Font: Mona Sans
- Logo: Provided
- Tone: Confident, minimal, no hype
**Music**
Minimal electronic, builds slowly, no lyrics, resolves cleanly at 90s. Reference tracks provided separately.
**Deliverables**
- 1 finished HD video (1920×1080) — web, social, and presentation ready
**Timeline & revisions**
- 1 round of concept feedback before full edit
- 2 rounds of minor tweaks after first cut
- Final delivery within agreed timeline
**Assets I provide**
- Magnitude logo + brand kit
- Screen recordings of the product
- Exact copy and shot list
**Overview**
We're launching Magnitude, an AI Product Analyst that lets product teams ask their data questions in plain English and get real answers in seconds. We need a high-impact 60–90 second launch video for web, social, and Product Hunt.
**Style**
Clean, minimal, fast-paced. Think (reference: youtube.com/watch?v=qOsEYyQuxbU). No talking head. No voiceover. Screen recording + bold text overlays + music.
**Structure**
- 0–13s: Hook — problem setup using text overlays on dark screen
- 13–16s: Magnitude UI appears — no text, let the product breathe
- 16–75s: Live demo — 3 real questions asked and answered in the chat
- 75–85s: Feature reveals — Events, Context Memory, GitHub integration
- 85–98s: Closing card — logo, tagline, usemagnitude.app
**Text overlays — exact copy**
- "You ship a feature."
- "Signups drop."
- "You open 4 tools."
- "Still no answer."
- *(product appears)*
- "It knows your events."
- "It knows your product."
- "It knows your code."
- "Your AI Product Analyst."
- "usemagnitude.app"
**Demo queries to show on screen**
1. "What caused the drop in signups last week?"
2. "Show me top traffic sources this month"
3. "Which users signed up but never came back?"
**Brand**
- Colors: Off-white #f5f3ee background, Purple #4f3bf5 accent, Dark #0a0a0f
- Font: Mona Sans
- Logo: Provided
- Tone: Confident, minimal, no hype
**Music**
Minimal electronic, builds slowly, no lyrics, resolves cleanly at 90s. Reference tracks provided separately.
**Deliverables**
- 1 finished HD video (1920×1080) — web, social, and presentation ready
**Timeline & revisions**
- 1 round of concept feedback before full edit
- 2 rounds of minor tweaks after first cut
- Final delivery within agreed timeline
**Assets I provide**
- Magnitude logo + brand kit
- Screen recordings of the product
- Exact copy and shot list