Meta Video Ads for Shopify

The task is to craft short-form video ads for Meta (Facebook & Instagram) that directly increase sales of my new arrivals on Shopify. Each piece should feel informative and educational rather than purely promotional, walking viewers through the product benefits and ending with a clear, enticing call-to-action that links straight to the relevant Shopify product page.

Scope of work
• Concept, script and storyboard that teach viewers what makes each new item special.
• Production or motion-graphic edits that keep the runtime to 15–30 seconds (square 1:1 and vertical 9:16), optimized for Meta Ads Manager.
• On-screen text, captions and subtle branding so the message remains clear even when audio is muted.
• Final exports in H.264 MP4 plus the original project files (Premiere Pro / After Effects or comparable).

Acceptance criteria
✓ Content focuses exclusively on the latest product drop, highlighting features, use cases and a value-driven reason to buy now.
✓ Ad copy, aspect ratios and file sizes meet Meta’s current paid-media specifications.
✓ Each video is delivered ready for upload, accompanied by a thumbnail image and a brief line of primary text I can paste into the ad set.

Once approved, I will slot the creatives into my existing campaigns and monitor results; quick revisions (text tweaks, color balance or frame trims) may be requested within the first week of launch.