Live-Action Instagram Launch Video
Budget: ₹600 – ₹1,500 INR
I’m preparing to announce a brand-new product on Instagram and need a short, punchy live-action video that feels native to the platform. The core of the piece is a clear “new product launch” story: within the first seconds viewers should understand what the item is, why it’s exciting, and how it ties back to our overall brand personality.
Rather than hiring outside talent, I want to showcase our own character—the face our community already recognizes. If you work with AI-assisted production tools such as Runway, Synthesia, or similar, that’s a plus; I’m open to virtual production workflows as long as the end result still looks like crisp live action and performs well in Instagram’s vertical format.
Key expectations
• Narrative: one concise concept that builds intrigue, presents the product, and closes with a clear call-to-action.
• Visuals: live-action footage or AI-generated live-action equivalent featuring our character, colour-graded and paced for social scroll behaviour.
• Format: 9:16 vertical, 1080×1920, up to 60 seconds, delivered as an .mp4 plus any native project files.
• Audio: license-cleared background track and clean voice-over (can be AI-generated if natural-sounding).
• Turnaround: rough cut within a week of kick-off, final cut two days after feedback.
I’ll supply brand guidelines, product images, and character references as soon as we start. If you have a reel that shows similar live-action social spots, I’d love to see it. Let’s craft a launch video that stops thumbs and sparks interest the moment it hits the feed.
Rather than hiring outside talent, I want to showcase our own character—the face our community already recognizes. If you work with AI-assisted production tools such as Runway, Synthesia, or similar, that’s a plus; I’m open to virtual production workflows as long as the end result still looks like crisp live action and performs well in Instagram’s vertical format.
Key expectations
• Narrative: one concise concept that builds intrigue, presents the product, and closes with a clear call-to-action.
• Visuals: live-action footage or AI-generated live-action equivalent featuring our character, colour-graded and paced for social scroll behaviour.
• Format: 9:16 vertical, 1080×1920, up to 60 seconds, delivered as an .mp4 plus any native project files.
• Audio: license-cleared background track and clean voice-over (can be AI-generated if natural-sounding).
• Turnaround: rough cut within a week of kick-off, final cut two days after feedback.
I’ll supply brand guidelines, product images, and character references as soon as we start. If you have a reel that shows similar live-action social spots, I’d love to see it. Let’s craft a launch video that stops thumbs and sparks interest the moment it hits the feed.