Innovative Campaign Development - MYHCA
Budget: €30 – €250 EUR
We’re looking for a creative media professional or small team to help us develop and produce a short, fun, and inclusive campaign around our new initiative:
MYHCA — Make Your Hands Clean Again.
The idea gently plays on the famous “MAGA” slogan — but in a completely non-political way.
It’s simply about making clean hands cool again — in the workplace, in service vans, in the field, and everywhere people actually work with their hands.
This is not a product sales campaign.
It’s a movement-style outreach that highlights how good hygiene and self-respect unite people — regardless of gender, skin color, Religion, or nationality. However we focus for now solely on the EU / UK markets
Our company, ShoulderSink, produces compact mobile handwashing stations for professionals who work outside offices (service techs, landscapers, municipal staff, etc.). Check our short video here: https://youtu.be/_WmxMbXhwzo?si=_XSul7PE8g3K0Enm
But MYHCA stands on its own — it’s about attitude, humor, and pride in doing things right.
Phase 1 – The Creative Idea Sprint
We’ll start by selecting up to five freelancers who will each get a small paid task ($25–50) to pitch one concept.
Your idea sketch should include:
A campaign concept or short storyline
Suggested tone, tagline, and hashtags.
Example scene or video outline (15–45 sec).
We’ll pay for the most promising concept sketches and choose one winner to carry out the full campaign. This means we will be able to implement your idea even though you will not do the final production.
Phase 2 – Full Campaign Production
If your idea is selected, you’ll deliver:
A final short video (15–45 sec) using our provided footage (we can film specific scenes or lines you script).
One or more social media post version (text + hashtags) for TikTok, LinkedIn, and Meta.
A simple rollout suggestion — how to launch it for engagement.
Budget for full campaign: $200–400 (depending on scope and editing needs).
Your offer here are the full campaign post. If we like your profile and first message - you will be invited to the pitch which we pay $30 for (3 will be selected). If we go on with you - we will pay your full project cost as offered.
For the full campaign and video/s we have photos, videos to cut from just as i can record me (the founder) saying what ever will fit in your campaign.
Tone & Direction
We want something that feels:
Playful, not political.
Inclusive: all genders, skin colors, and relevant professions.
Smart and a little cheeky: it can gently tease the “MAGA” vibe — but keep it positive.
Simple: can be shot on a phone and feel authentic.
Professional: no childish emojis or overacting.
We already have some creative assets (hats with “Make Your Hands Clean Again,” footage of people washing hands, vans, and outdoor work scenes).
Example inspiration lines:
“No politics. Just clean hands.”
“For all hands, all colors, all jobs.”
“From dirty to clean — one simple act.”
“Make Your Hands Clean Again — join the movement.”
Rights and Usage
By submitting an idea or final work, you agree that ShoulderSink ApS may use all submitted concepts, texts, and visuals for marketing or inspiration, with or without further collaboration.
What We’re Looking For
Creative marketers, media managers, or video editors with social storytelling experience.
Strong sense of tone, humor, and visual communication.
Understanding of European / global audiences — especially field or trades professions.
How to Apply
Send a short note about your creative background.
Share one quick idea for how you’d bring MYHCA to life.
Include links to past work if you have any short social videos or campaigns.
We’ll contact selected freelancers for the paid idea sprint in the coming days.
MYHCA — Make Your Hands Clean Again.
The idea gently plays on the famous “MAGA” slogan — but in a completely non-political way.
It’s simply about making clean hands cool again — in the workplace, in service vans, in the field, and everywhere people actually work with their hands.
This is not a product sales campaign.
It’s a movement-style outreach that highlights how good hygiene and self-respect unite people — regardless of gender, skin color, Religion, or nationality. However we focus for now solely on the EU / UK markets
Our company, ShoulderSink, produces compact mobile handwashing stations for professionals who work outside offices (service techs, landscapers, municipal staff, etc.). Check our short video here: https://youtu.be/_WmxMbXhwzo?si=_XSul7PE8g3K0Enm
But MYHCA stands on its own — it’s about attitude, humor, and pride in doing things right.
Phase 1 – The Creative Idea Sprint
We’ll start by selecting up to five freelancers who will each get a small paid task ($25–50) to pitch one concept.
Your idea sketch should include:
A campaign concept or short storyline
Suggested tone, tagline, and hashtags.
Example scene or video outline (15–45 sec).
We’ll pay for the most promising concept sketches and choose one winner to carry out the full campaign. This means we will be able to implement your idea even though you will not do the final production.
Phase 2 – Full Campaign Production
If your idea is selected, you’ll deliver:
A final short video (15–45 sec) using our provided footage (we can film specific scenes or lines you script).
One or more social media post version (text + hashtags) for TikTok, LinkedIn, and Meta.
A simple rollout suggestion — how to launch it for engagement.
Budget for full campaign: $200–400 (depending on scope and editing needs).
Your offer here are the full campaign post. If we like your profile and first message - you will be invited to the pitch which we pay $30 for (3 will be selected). If we go on with you - we will pay your full project cost as offered.
For the full campaign and video/s we have photos, videos to cut from just as i can record me (the founder) saying what ever will fit in your campaign.
Tone & Direction
We want something that feels:
Playful, not political.
Inclusive: all genders, skin colors, and relevant professions.
Smart and a little cheeky: it can gently tease the “MAGA” vibe — but keep it positive.
Simple: can be shot on a phone and feel authentic.
Professional: no childish emojis or overacting.
We already have some creative assets (hats with “Make Your Hands Clean Again,” footage of people washing hands, vans, and outdoor work scenes).
Example inspiration lines:
“No politics. Just clean hands.”
“For all hands, all colors, all jobs.”
“From dirty to clean — one simple act.”
“Make Your Hands Clean Again — join the movement.”
Rights and Usage
By submitting an idea or final work, you agree that ShoulderSink ApS may use all submitted concepts, texts, and visuals for marketing or inspiration, with or without further collaboration.
What We’re Looking For
Creative marketers, media managers, or video editors with social storytelling experience.
Strong sense of tone, humor, and visual communication.
Understanding of European / global audiences — especially field or trades professions.
How to Apply
Send a short note about your creative background.
Share one quick idea for how you’d bring MYHCA to life.
Include links to past work if you have any short social videos or campaigns.
We’ll contact selected freelancers for the paid idea sprint in the coming days.