Facebook Video Perfume Sales Campaign
Budget: $10 – $30 USD
I need a complete Facebook campaign designed to move perfume off the virtual shelf and into shopping carts. The goal is pure sales, so every element must push middle-aged adults (26-45) toward purchase while reflecting the aspirational lifestyle that fragrance evokes.
Please map out the strategy from audience segmentation through to retargeting. I’ll rely on you for persuasive ad copy, a clear funnel structure, and thumb-stopping video creative or detailed storyboards if you don’t handle production directly. I also expect practical guidance on optimal spend allocation, placements, and the metrics we’ll watch to gauge success.
Deliverables should include:
• Campaign structure in Ads Manager (cold, warm, hot audiences)
• At least three video concepts with scripts and visual direction
• Ad copy variants for each funnel stage
• Targeting parameters tailored to the 26-45 demographic
• A concise reporting template so we can track ROAS and tweak fast
If you have past results scaling ecommerce fragrance or beauty lines, feel free to reference them—proof of performance will carry weight.
Please map out the strategy from audience segmentation through to retargeting. I’ll rely on you for persuasive ad copy, a clear funnel structure, and thumb-stopping video creative or detailed storyboards if you don’t handle production directly. I also expect practical guidance on optimal spend allocation, placements, and the metrics we’ll watch to gauge success.
Deliverables should include:
• Campaign structure in Ads Manager (cold, warm, hot audiences)
• At least three video concepts with scripts and visual direction
• Ad copy variants for each funnel stage
• Targeting parameters tailored to the 26-45 demographic
• A concise reporting template so we can track ROAS and tweak fast
If you have past results scaling ecommerce fragrance or beauty lines, feel free to reference them—proof of performance will carry weight.