Creating Character Driven Seller Journey Promo
Budget: $30 – $250 USD
SWAP – Seller Story Promo Video
Full Creative Brief, Scene Description & Voice-Over Script
1. Objective
Create a realistic, cinematic storytelling promo video that highlights the seller journey on SWAP, showing how home-based sellers transition from traditional selling to social, video-first commerce with integrated payments and delivery.
The video should feel human, emotional, and authentic, not like a tech demo.
2. Target Audience
* Home-based sellers
* Handmade product creators
* Small merchants selling via social media without an integrated system
3. Style & Tone
* Cinematic realism
* Warm natural daylight
* Human, relatable emotions
* Smooth camera movement
* Minimalist, non-technical look
* No UI screens, no readable text
* No logos until the final frame
4. Main Character & Location (Consistent Throughout)
Character
* One realistic female seller, late 20s
* Natural look, not a model or influencer
* Same outfit, hairstyle, and appearance throughout
Location
* Single home-based workspace
* Same table, background, lighting, and props across all scenes
Full Creative Brief, Scene Description & Voice-Over Script
1. Objective
Create a realistic, cinematic storytelling promo video that highlights the seller journey on SWAP, showing how home-based sellers transition from traditional selling to social, video-first commerce with integrated payments and delivery.
The video should feel human, emotional, and authentic, not like a tech demo.
2. Target Audience
* Home-based sellers
* Handmade product creators
* Small merchants selling via social media without an integrated system
3. Style & Tone
* Cinematic realism
* Warm natural daylight
* Human, relatable emotions
* Smooth camera movement
* Minimalist, non-technical look
* No UI screens, no readable text
* No logos until the final frame
4. Main Character & Location (Consistent Throughout)
Character
* One realistic female seller, late 20s
* Natural look, not a model or influencer
* Same outfit, hairstyle, and appearance throughout
Location
* Single home-based workspace
* Same table, background, lighting, and props across all scenes