Create Six Professional 30-Second Fundraising & Outreach Videos for a Nonprofit Organization

We are seeking an experienced video editor and motion graphics designer to create a series of six (6) professionally branded 30-second promotional videos for YourPlace Community Foundation, a U.S. nonprofit organization serving older adults, caregivers, veterans, individuals with disabilities, and underserved communities.

The videos must share a consistent brand identity while each promoting a different call to action.

Videos to Produce

Video 1 – Sponsor a Senior

Goal: Increase donations.

Theme:
"One gift. One senior. One life changed."

Video 2 – Become a Volunteer

Goal: Recruit volunteers.

Theme:
"Your time can change someone's life."

Video 3 – Resource Navigation

Goal: Encourage individuals and families to seek help.

Theme:
"You don't have to navigate life alone."

Video 4 – Home Independence Support

Goal: Highlight services that help older adults remain independent.

Theme:
"Helping older adults live independently with dignity."

Video 5 – Caregiver & Family Support

Goal: Support family caregivers.

Theme:
"Supporting the people who care for others."

Video 6 – Partner With Us

Goal: Recruit businesses, churches, nonprofits, civic organizations, and community partners.

Theme:
"Together, we can build stronger communities."

Branding Requirements

All six videos must have the same:

- Professional branding
- Intro animation (2–3 seconds)
- Outro animation
- Logo placement
- Color palette
- Fonts
- Background music
- Voice-over style
- Motion graphics
- Transitions
- Caption style
- Closing screen

Use high-quality stock footage featuring:

- Older adults
- Caregivers
- Volunteers
- Veterans
- Families
- Diverse communities
- Rural communities
- Community events

Videos should feel warm, hopeful, trustworthy, and inspiring.

Call to Action

Each video should end with:

Every older adult deserves dignity. Every caregiver deserves support. Every community deserves hope. Join YourPlace Community Foundation in making a difference today.

Display:

Website: YourPlaceCommunityFoundation.org

Donate: https://www.zeffy.com/en-US/ticketing/66d7d93c-c292-4137-a088-e1af13d1d03d

Please also include a QR code linking to the Zeffy donation page on the closing screen.

Deliverables

- Six 30-second videos
- HD (1080p minimum)
- Vertical versions for Instagram Reels, Facebook Reels, and TikTok
- Horizontal versions for YouTube and television
- Editable source files
- Royalty-free music and licensed stock footage
- Commercial usage rights transferred to the nonprofit

Audience

The videos should resonate with:

- Older adults
- Family caregivers
- Veterans
- Faith communities
- West African communities
- Community volunteers
- Donors
- Rural residents
- Community organizations

The tone should be authentic, emotional, and inspiring—not overly corporate.

Timeline

Week 1

- Branding package
- Intro/outro animations
- Music
- Motion graphics template

Week 2

- Videos 1–3

Week 3

- Videos 4–6
- Revisions
- Final delivery

Preferred Freelancer

We are looking for someone with experience creating nonprofit fundraising videos, community outreach campaigns, or social impact storytelling. Please include examples of similar work with your proposal.