Social Media & Brand Content Strategist (Beauty, Wellness & Lifestyle)
Budget: ₹12,500 – ₹37,500 INR
We are looking for a creative and strategic content lead to build and grow a modern beauty, wellness, and lifestyle brand across Instagram and digital platforms.
This role is not just about editing reels. We are looking for someone who understands how to:
build trust and community
create meaningful educational content
develop strong Instagram growth strategies
make a brand feel aspirational, calming, and authentic instead of overly promotional
The ideal person has strong taste, understands luxury beauty aesthetics, and knows how to create content people genuinely want to follow, save, and share.
Role Responsibilities
Content Strategy & Community Growth
Own and manage Instagram content strategy
Build long-term audience engagement and community
Focus on follower growth, engagement, saves, shares, and trust-building
Ensure the page feels educational, aspirational, and community-driven rather than sales-heavy
Stay updated with beauty, skincare, wellness, and social media trends
Content Creation
Create engaging short-form content around:
skincare education
healthy skin & skin barrier health
beauty & cosmetics
nutricosmetics
wellness & self-care
beauty routines & rituals
lifestyle & luxury aesthetics
ingredients and formulation stories
hydration, SPF, glow, anti-aging, recovery, etc.
Reels & Video Production
Create and edit high-quality Instagram Reels and short-form videos
Develop:
educational beauty content
aesthetic lifestyle content
cinematic product visuals
skincare/product storytelling
founder journey/process content
Maintain a cohesive premium visual identity across all content
Requirements
Strong understanding of Instagram growth and audience psychology
Experience creating beauty, skincare, wellness, or lifestyle content
Strong visual taste and understanding of luxury minimal aesthetics
Ability to independently ideate, script, and execute content
Skilled in tools such as:
CapCut
Canva
Adobe Premiere Pro (optional)
AI tools like Runway, Pika, or similar is a plus
What We’re Looking For
Someone who understands how to make a brand feel:
trustworthy
educational
aesthetically elevated
emotionally engaging
community-driven
modern and culturally relevant
We care deeply about thoughtful storytelling, visual identity, and long-term brand building — not just trend chasing.
Preferred
Experience working with beauty, skincare, fashion, wellness, or luxury brands
Understanding of beauty/wellness consumer behavior
Ability to shoot/edit content independently
Portfolio with strong Instagram/Reel work
Deliverables
Reels and educational short-form content
Stories, community engagement, and trend participation
Content planning and monthly content calendars
Support with creator/influencer collaborations
Consistent brand storytelling across platforms
To Apply
Please share:
Portfolio / Instagram / past work
Content pages or creators you admire
Your approach to building community-first brands
Tools/apps you use
Expected compensation or project rates
This role is not just about editing reels. We are looking for someone who understands how to:
build trust and community
create meaningful educational content
develop strong Instagram growth strategies
make a brand feel aspirational, calming, and authentic instead of overly promotional
The ideal person has strong taste, understands luxury beauty aesthetics, and knows how to create content people genuinely want to follow, save, and share.
Role Responsibilities
Content Strategy & Community Growth
Own and manage Instagram content strategy
Build long-term audience engagement and community
Focus on follower growth, engagement, saves, shares, and trust-building
Ensure the page feels educational, aspirational, and community-driven rather than sales-heavy
Stay updated with beauty, skincare, wellness, and social media trends
Content Creation
Create engaging short-form content around:
skincare education
healthy skin & skin barrier health
beauty & cosmetics
nutricosmetics
wellness & self-care
beauty routines & rituals
lifestyle & luxury aesthetics
ingredients and formulation stories
hydration, SPF, glow, anti-aging, recovery, etc.
Reels & Video Production
Create and edit high-quality Instagram Reels and short-form videos
Develop:
educational beauty content
aesthetic lifestyle content
cinematic product visuals
skincare/product storytelling
founder journey/process content
Maintain a cohesive premium visual identity across all content
Requirements
Strong understanding of Instagram growth and audience psychology
Experience creating beauty, skincare, wellness, or lifestyle content
Strong visual taste and understanding of luxury minimal aesthetics
Ability to independently ideate, script, and execute content
Skilled in tools such as:
CapCut
Canva
Adobe Premiere Pro (optional)
AI tools like Runway, Pika, or similar is a plus
What We’re Looking For
Someone who understands how to make a brand feel:
trustworthy
educational
aesthetically elevated
emotionally engaging
community-driven
modern and culturally relevant
We care deeply about thoughtful storytelling, visual identity, and long-term brand building — not just trend chasing.
Preferred
Experience working with beauty, skincare, fashion, wellness, or luxury brands
Understanding of beauty/wellness consumer behavior
Ability to shoot/edit content independently
Portfolio with strong Instagram/Reel work
Deliverables
Reels and educational short-form content
Stories, community engagement, and trend participation
Content planning and monthly content calendars
Support with creator/influencer collaborations
Consistent brand storytelling across platforms
To Apply
Please share:
Portfolio / Instagram / past work
Content pages or creators you admire
Your approach to building community-first brands
Tools/apps you use
Expected compensation or project rates