Brief – Corporate Logo Story Video (Urgent Delivery)

Project: Create a highly realistic corporate video that tells the story behind our new logo for a veterinary pharmaceutical company.

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Deliverables
1. Main Explainer Video (~40–45 seconds)
• Horizontal format (16:9)
• Cinematic, corporate tone
• Professional voiceover (placeholder VO accepted)
2. Social Media Cut (~20 seconds)
• Vertical format (9:16) for Instagram/TikTok

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Content Direction
• Opening: Show the bond between people and animals.
• Concept Animation: Two abstract circles overlap, forming the letter “E.”
• Pet Presence: Very realistic footage of dogs and cats (Golden Retriever as the main focus). Pets should appear in a clinic and lifestyle setting (owner at vet, vet examining cat/dog).
• Logo Reveal: Abstract shapes transition smoothly into the logo.
• Applications: Logo shown realistically on packaging, clinic signage, and digital platforms.
• Closing: Clean lock-up of the logo with tagline (provided).

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Style & Tone
• Ultra-realistic visuals (cinematic, authentic, premium)
• Professional corporate pharma style (minimal, clean)
• Avoid cartoon/childish style completely

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Assets Provided
• Final logo files (AI, EPS, PNG)
• Approved pictures for integration
• Tagline text

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Timeline
EXTREMELY URGENT: Final video must be delivered within 3–4 hours of project award. Only apply if you can commit to this timeline.

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Evaluation Criteria
• Realism & authenticity of visuals (dogs & cats, Golden Retriever focus)
• High-quality logo animation
• Ability to deliver under tight deadline

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Notes
• Contestants may use ultra-realistic stock footage for dogs and cats.
• No animal icons or cartoons.