Tiktok & Meta video Ads for Big Bola in Mexican Spanish
Budget: $250 – $750 USD
Video Ads Production Brief – TikTok & Meta Ads
Brand: Big Bola
Website: https://bigbola.mx
CTA: Juega Ahora
Language: Mexican Spanish
Format: Vertical 9:16
Duration: 15–25 seconds
Talent: Real or UGC-style AI character . Preferred women for the Casino and Man for the Sports Betting ads.
Visual Style: Clean, modern, trustworthy, dynamic cuts, large subtitles, show Big Bola platform UI
Bonus funds: We can provide bonus funds to be used as part of the videos.
About Big Bola:
BigBola.mx is the official online platform for Big Bola Casinos, one of Mexico's largest and most established gaming operators. The site offers a variety of digital gambling and betting services, extending the brand's physical presence to a 24/7 online environment.
Core Value Proposition (must appear across all ads)
• Cutting-edge machines and games
• Safe and protected
• Smart choice — everything in one place
• Free, with options (Libre y con opciones)
Technical Requirements
TikTok Ads
Reference: https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en
• 9:16 vertical
• Minimum 720p
• 15–25 seconds
• Large subtitles
• Royalty-free music or creator-provided audio
Meta Ads (Facebook/Instagram)
Reference: https://www.facebook.com/business/ads-guide/update/video
• 9:16 vertical
• 1080x1920
• 15–25 seconds
• On-screen text must not exceed 20% of the frame
________________________________________
Creative Guidelines by Ad
________________________________________
Ad 1 – “Live” (Vive) – Online Casino
Concept: You don’t follow the experience, you create it.
Focus: Online casino only (no sports betting).
Goal: Convey freedom, clarity, and trust.
Mandatory elements:
• Protagonist confidently taking control of her experience
• Simple explanations of how to play or how payments work
• Emphasis on safety, clarity, and reliable payouts
Suggested script:
1. Woman on camera: “Here, you don’t follow the game… you create it.”
2. Show Big Bola interface: mainly slots game. Optional: roulette, blackjack
3. Text/voice: “Modern games, secure payments, fast processes.”
4. Closing line: “Live your experience with freedom.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Ad 2 – “Your Game” (Tu Juego) – Online Casino
Concept: You don’t play just to play, you play with purpose.
Focus: Online casino only.
Goal: Make the player the protagonist.
Mandatory elements:
• Show personal rituals or playing style (coffee, headphones, relaxing)
• Emphasize personalization and freedom
• Highlight community and connection
Suggested script:
1. Woman in her environment: “This is my moment, my style, my game.”
2. Show game selection and personalization
3. Text: “Play when you want, how you want.”
4. Closing line: “Connect with yourself, with others, with the game.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Ad 3 – “Big” (En Grande) – Online Casino
Concept: You don’t limit yourself, you expand.
Focus: Online casino only.
Goal: Encourage players to explore more games and formats.
Mandatory elements:
• Show variety: slots, roulette, blackjack, promotions
• Include a quick guide or tutorial
• Convey growth and expansion
Suggested script:
1. Woman: “Ready to play big?”
2. Show multiple games and a promotion
3. Text: “Simple guides. Amazing games. Everything in one place.”
4. Closing line: “Expand your game.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Ad 4 – “Your Game” (Tu Juego) – Sports Betting
Concept: You don’t play just to play, you play with purpose.
Focus: Sports betting only (no casino).
Goal: Highlight the bettor’s personal style and decisions.
Mandatory elements:
• Show quick analysis, rituals, personal style
• Emphasize freedom to bet when and how they want
• Highlight community and connection through sports
Suggested script:
1. Man checking stats: “My game, my decisions.”
2. Show sports betting interface
3. Text: “Bet with purpose, without pressure.”
4. Closing line: “Connect with the game and your style.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Deliverables
• 4 final videos in .mp4
• 4 TikTok-optimized versions
• 4 Meta Ads–optimized versions
• Burned-in subtitles in Mexican Spanish
• Suggested thumbnails
Brand: Big Bola
Website: https://bigbola.mx
CTA: Juega Ahora
Language: Mexican Spanish
Format: Vertical 9:16
Duration: 15–25 seconds
Talent: Real or UGC-style AI character . Preferred women for the Casino and Man for the Sports Betting ads.
Visual Style: Clean, modern, trustworthy, dynamic cuts, large subtitles, show Big Bola platform UI
Bonus funds: We can provide bonus funds to be used as part of the videos.
About Big Bola:
BigBola.mx is the official online platform for Big Bola Casinos, one of Mexico's largest and most established gaming operators. The site offers a variety of digital gambling and betting services, extending the brand's physical presence to a 24/7 online environment.
Core Value Proposition (must appear across all ads)
• Cutting-edge machines and games
• Safe and protected
• Smart choice — everything in one place
• Free, with options (Libre y con opciones)
Technical Requirements
TikTok Ads
Reference: https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en
• 9:16 vertical
• Minimum 720p
• 15–25 seconds
• Large subtitles
• Royalty-free music or creator-provided audio
Meta Ads (Facebook/Instagram)
Reference: https://www.facebook.com/business/ads-guide/update/video
• 9:16 vertical
• 1080x1920
• 15–25 seconds
• On-screen text must not exceed 20% of the frame
________________________________________
Creative Guidelines by Ad
________________________________________
Ad 1 – “Live” (Vive) – Online Casino
Concept: You don’t follow the experience, you create it.
Focus: Online casino only (no sports betting).
Goal: Convey freedom, clarity, and trust.
Mandatory elements:
• Protagonist confidently taking control of her experience
• Simple explanations of how to play or how payments work
• Emphasis on safety, clarity, and reliable payouts
Suggested script:
1. Woman on camera: “Here, you don’t follow the game… you create it.”
2. Show Big Bola interface: mainly slots game. Optional: roulette, blackjack
3. Text/voice: “Modern games, secure payments, fast processes.”
4. Closing line: “Live your experience with freedom.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Ad 2 – “Your Game” (Tu Juego) – Online Casino
Concept: You don’t play just to play, you play with purpose.
Focus: Online casino only.
Goal: Make the player the protagonist.
Mandatory elements:
• Show personal rituals or playing style (coffee, headphones, relaxing)
• Emphasize personalization and freedom
• Highlight community and connection
Suggested script:
1. Woman in her environment: “This is my moment, my style, my game.”
2. Show game selection and personalization
3. Text: “Play when you want, how you want.”
4. Closing line: “Connect with yourself, with others, with the game.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Ad 3 – “Big” (En Grande) – Online Casino
Concept: You don’t limit yourself, you expand.
Focus: Online casino only.
Goal: Encourage players to explore more games and formats.
Mandatory elements:
• Show variety: slots, roulette, blackjack, promotions
• Include a quick guide or tutorial
• Convey growth and expansion
Suggested script:
1. Woman: “Ready to play big?”
2. Show multiple games and a promotion
3. Text: “Simple guides. Amazing games. Everything in one place.”
4. Closing line: “Expand your game.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Ad 4 – “Your Game” (Tu Juego) – Sports Betting
Concept: You don’t play just to play, you play with purpose.
Focus: Sports betting only (no casino).
Goal: Highlight the bettor’s personal style and decisions.
Mandatory elements:
• Show quick analysis, rituals, personal style
• Emphasize freedom to bet when and how they want
• Highlight community and connection through sports
Suggested script:
1. Man checking stats: “My game, my decisions.”
2. Show sports betting interface
3. Text: “Bet with purpose, without pressure.”
4. Closing line: “Connect with the game and your style.”
5. CTA: Juega Ahora – bigbola.mx
________________________________________
Deliverables
• 4 final videos in .mp4
• 4 TikTok-optimized versions
• 4 Meta Ads–optimized versions
• Burned-in subtitles in Mexican Spanish
• Suggested thumbnails