Social Media Marketing Strategy & Reels for Handmade Children’s Brand

I’m a handmade business owner based in the U.S. with my own workshop. I create and sell original children’s products around the theme of losing baby teeth — including Tooth Fairy kits, keepsakes, and accessories under my character-based brand “Timble the Tooth Dragon.”

My goal is to drive traffic to my website and increase direct sales through Instagram.

I’m looking for a long-term partner (preferably Russian-speaking) who can develop and implement a complete marketing strategy, including:


What I need:
Audit & profile packaging for Instagram

Social media content strategy & calendar

Creation of engaging Reels / viral short-form videos

Basic sales funnel design

Reels/video editing (in a kids/parent-friendly style)

Content that can be reused across Instagram


Goal:
Attract the right audience, grow social presence, and convert views into sales via website traffic and emotional engagement with the brand.

Let me know your experience, portfolio examples (especially Reels/videos), and what you propose for the first month of work.