Social Media Manager
Budget: $25 – $50 USD
At Janjua Facial Surgery, Dr. Janjua and his staff utilize the power of video and social media to attract new clients every day. We are looking for a freelance video editor/social media manager to continue implementing our existing strategy across YouTube, Facebook, and Instagram.
The ideal person is a video editor that is comfortable editing medical footage including surgeries. Then taking the videos and uploading them to all platforms while also optimizing them across those same platforms. For example, uploading a 30 minute surgery video to YouTube, breaking it down into a 3 minute video for Facebook, then breaking it down to a 60 second Instagram Story or IGTV video.
You should also be able to take the intro part of the videos and utilize that to create the copy for the social posts. Proper linking and hash tagging is also extremely important to drive traffic to our website.
Another big part of our social strategy is Facebook Ads. Prior experience with the ad system is preferred, but not required. Usually 2 to 3 ads are run per month targeting specific audiences.
At the end of the month, you’ll provide Dr. Janjua with a detailed report on ad performance, and audience growth across the platforms. This is how we evaluate that the content is continuing to foster new client acquisition.
Our current editor/social media manager will be able to provide a blueprint for the existing strategy and offer guidance.
Qualifications:
Video Editing: 2 to 3 years
Social Media Management: 2 to 3 years
Experience in creating & distributing medical content preferred, but not required
Knowledge of YouTube optimization, Facebook Ads, and Instagram optimization preferred
The ideal person is a video editor that is comfortable editing medical footage including surgeries. Then taking the videos and uploading them to all platforms while also optimizing them across those same platforms. For example, uploading a 30 minute surgery video to YouTube, breaking it down into a 3 minute video for Facebook, then breaking it down to a 60 second Instagram Story or IGTV video.
You should also be able to take the intro part of the videos and utilize that to create the copy for the social posts. Proper linking and hash tagging is also extremely important to drive traffic to our website.
Another big part of our social strategy is Facebook Ads. Prior experience with the ad system is preferred, but not required. Usually 2 to 3 ads are run per month targeting specific audiences.
At the end of the month, you’ll provide Dr. Janjua with a detailed report on ad performance, and audience growth across the platforms. This is how we evaluate that the content is continuing to foster new client acquisition.
Our current editor/social media manager will be able to provide a blueprint for the existing strategy and offer guidance.
Qualifications:
Video Editing: 2 to 3 years
Social Media Management: 2 to 3 years
Experience in creating & distributing medical content preferred, but not required
Knowledge of YouTube optimization, Facebook Ads, and Instagram optimization preferred