Social Media Lead Gen Specialist

I'm seeking an experienced digital marketer to generate leads for sales on social media. The primary platforms for this project are Facebook and Instagram.

Key Responsibilities:
- Create engaging videos and ads for lead generation
- Strategically target and reach potential leads
- Optimize content based on performance analytics

Ideal Skills and Experience:
- Proven track record in social media lead generation
- Expertise in video content creation and ad development
- Strong analytical skills to track and improve performance
- Familiarity with Facebook and Instagram algorithms and trends

Please provide samples of previous work and a brief strategy outline.