Social Media & Digital Ads Specialist
Budget: $30 – $250 CAD
We are looking for an experienced Social Media & Digital Ads Specialist to manage and grow our online presence across Facebook, Instagram, TikTok, and Google.
You must be able to create high-quality content, run effective ads, and integrate all leads into Zoho CRM.
This role is ideal for someone who has experience working with local service-based businesses (wedding decor, photographers, event planners, salons, rental companies, contractors, etc.)
________________________________________
⭐ Key Responsibilities
1. Social Media Management
• Manage and post content to Facebook, Instagram, and TikTok
• Plan a 30-day content calendar (reels, photos, carousels, stories)
• Edit short videos (Reels/TikTok) from provided footage
• Write captions, hashtags, and calls-to-action
• Maintain consistent branding across all platforms
2. Paid Advertising Campaigns
Must be able to set up and manage:
A. Meta Ads (Facebook + Instagram)
• Lead Generation ads
• Retargeting ads
• Conversion tracking
• Lookalike audiences
• A/B testing creatives
B. Google Ads
• Search ads (high-intent keywords for wedding/event decor)
• Display retargeting
• Local Services Ads (optional)
• Setup conversion tracking via Google Tag Manager
C. TikTok Ads
• Create short video ads
• Setup TikTok Pixel
• Run Lead Form ads + retargeting
3. Lead Integration & CRM Setup
• Connect all ad platforms → Zoho CRM
• Setup Zoho Social for one-click posting
• Ensure all leads are tagged, tracked, and stored correctly
• Build automation workflows (email/SMS follow-ups)
4. Ongoing Optimization
• Optimize ads weekly to reduce cost per lead
• Improve targeting, creatives, and audiences
• Provide monthly performance reports
• Recommend new strategies to increase bookings
________________________________________
⭐ Requirements
• Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager
• Experience setting up CRM automation (Zoho CRM preferred)
• Ability to create clean, attractive design assets for social media
• Video editing experience (Reels/TikTok style)
________________________________________
⭐ Preferred Skills
• Experience in Event Decor / Wedding / Photography / Rentals (big plus)
• Familiarity with Zoho Social, Zoho SalesIQ, Zoho Campaigns
• Ability to create landing pages (optional)
• Knowledge of SEO for local businesses (optional)
________________________________________
⭐ What You Will Be Working On
• Growing our social media presence
• Increasing leads and bookings through ads
• Creating visually appealing content highlighting our décor setups
• Managing retargeting audiences across all platforms
• Improving the overall digital marketing system
________________________________________
⭐ Deliverables
• 20–30 posts per month (image + video mix)
• Monthly ads report
• Weekly lead report
• 3–5 active ad campaigns (FB, IG, TikTok, Google)
• Full Zoho CRM + social media integration
• Retargeting setup across all platforms
You must be able to create high-quality content, run effective ads, and integrate all leads into Zoho CRM.
This role is ideal for someone who has experience working with local service-based businesses (wedding decor, photographers, event planners, salons, rental companies, contractors, etc.)
________________________________________
⭐ Key Responsibilities
1. Social Media Management
• Manage and post content to Facebook, Instagram, and TikTok
• Plan a 30-day content calendar (reels, photos, carousels, stories)
• Edit short videos (Reels/TikTok) from provided footage
• Write captions, hashtags, and calls-to-action
• Maintain consistent branding across all platforms
2. Paid Advertising Campaigns
Must be able to set up and manage:
A. Meta Ads (Facebook + Instagram)
• Lead Generation ads
• Retargeting ads
• Conversion tracking
• Lookalike audiences
• A/B testing creatives
B. Google Ads
• Search ads (high-intent keywords for wedding/event decor)
• Display retargeting
• Local Services Ads (optional)
• Setup conversion tracking via Google Tag Manager
C. TikTok Ads
• Create short video ads
• Setup TikTok Pixel
• Run Lead Form ads + retargeting
3. Lead Integration & CRM Setup
• Connect all ad platforms → Zoho CRM
• Setup Zoho Social for one-click posting
• Ensure all leads are tagged, tracked, and stored correctly
• Build automation workflows (email/SMS follow-ups)
4. Ongoing Optimization
• Optimize ads weekly to reduce cost per lead
• Improve targeting, creatives, and audiences
• Provide monthly performance reports
• Recommend new strategies to increase bookings
________________________________________
⭐ Requirements
• Strong knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager
• Experience setting up CRM automation (Zoho CRM preferred)
• Ability to create clean, attractive design assets for social media
• Video editing experience (Reels/TikTok style)
________________________________________
⭐ Preferred Skills
• Experience in Event Decor / Wedding / Photography / Rentals (big plus)
• Familiarity with Zoho Social, Zoho SalesIQ, Zoho Campaigns
• Ability to create landing pages (optional)
• Knowledge of SEO for local businesses (optional)
________________________________________
⭐ What You Will Be Working On
• Growing our social media presence
• Increasing leads and bookings through ads
• Creating visually appealing content highlighting our décor setups
• Managing retargeting audiences across all platforms
• Improving the overall digital marketing system
________________________________________
⭐ Deliverables
• 20–30 posts per month (image + video mix)
• Monthly ads report
• Weekly lead report
• 3–5 active ad campaigns (FB, IG, TikTok, Google)
• Full Zoho CRM + social media integration
• Retargeting setup across all platforms