Social Ads: Sell Video Course
Budget: $250 – $750 USD
I’m opening enrollment for my new online video-editing course and I need a performance-driven ad campaign built around one clear objective: turning viewers into paying students. YouTube will receive the lion’s share of the spend because it’s where my target audience lives, but I also want supporting campaigns on Facebook and Instagram for retargeting and look-alike expansion.
You’ll be working exclusively with video ads. I have raw clips, trailers, and testimonials ready; your job is to craft attention-grabbing 15-, 30-, and 60-second creatives, pair them with irresistible hooks and CTAs, and launch them through Google Ads Manager and Meta Business Suite.
Scope of work
• Creative production: edit, subtitle, and format the ads for YouTube in-stream/skippable, Facebook Feed/Reels, and Instagram Stories.
• Campaign setup: audience segmentation, pixel & conversion tracking, keyword and interest targeting, remarketing lists, and look-alikes.
• Optimisation & reporting: daily performance checks, A/B testing, bid and budget adjustments, weekly reports focused on CPA, ROAS, and total sign-ups.
Acceptance criteria
– Campaign goes live with tracking fully verified.
– At least two creative variants per placement.
– Weekly report delivered in Google Sheets or Data Studio highlighting spend, CPM, CPC, CPL, and conversion rate.
If you’ve scaled info-product funnels—especially with YouTube ads—share examples or metrics you achieved. I’m ready to begin this week and keen to maintain momentum throughout the launch window.
You’ll be working exclusively with video ads. I have raw clips, trailers, and testimonials ready; your job is to craft attention-grabbing 15-, 30-, and 60-second creatives, pair them with irresistible hooks and CTAs, and launch them through Google Ads Manager and Meta Business Suite.
Scope of work
• Creative production: edit, subtitle, and format the ads for YouTube in-stream/skippable, Facebook Feed/Reels, and Instagram Stories.
• Campaign setup: audience segmentation, pixel & conversion tracking, keyword and interest targeting, remarketing lists, and look-alikes.
• Optimisation & reporting: daily performance checks, A/B testing, bid and budget adjustments, weekly reports focused on CPA, ROAS, and total sign-ups.
Acceptance criteria
– Campaign goes live with tracking fully verified.
– At least two creative variants per placement.
– Weekly report delivered in Google Sheets or Data Studio highlighting spend, CPM, CPC, CPL, and conversion rate.
If you’ve scaled info-product funnels—especially with YouTube ads—share examples or metrics you achieved. I’m ready to begin this week and keen to maintain momentum throughout the launch window.