HP Marketing Motion Graphics Creation
Budget: $250 – $750 AUD
Motion Graphics Brief – HP Marketing Screens - https://www.figma.com/deck/tDdMASBx8cOajXHsZEAtu2/Technical-Guidelines?node-id=1-50671&viewport=-167%2C-91%2C0.76&t=mnyHSqc755Ayyfgt-1&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1
Deliverables
Create 2x portrait motion graphic videos for marketing screens.
Output Specs
Format: MP4
Resolution: 1080 x 1920px (Portrait)
Duration: Approx. 8–12 seconds loop
Style: Minimal, premium, clean HP corporate aesthetic
Video 01 – HP Logo Animation
Objective
Animated HP branded holding screen using HP motion guidelines.
Visual Direction
White background only
HP logo centered
Two HP stripes animated in motion
Stripes move in opposite directions from the logo
Animation should feel smooth, premium and subtle
Minimal movement, not overly energetic
Animation Reference
Please follow the HP Technical Guidelines for logo animation and stripe movement.
Main reference:
Page 151 of the HP Technical Guidelines deck
The animation style shows:
logo movement separated from stripe movement
stripes moving in different directions
clean corporate transitions
Reference:
HP Technical Guidelines Deck
Additional HP motion guidance:
HP Brand Motion Graphics Guidelines
Video 02 – Partner Logo Animation
Objective
Create a co-branded animated version featuring:
HP logo
3 partner logos
Visual Direction
White background
HP logo positioned following HP co-branding rules
Partner logos aligned consistently
Thin divider/slash between logos if applicable
Same stripe animation system as Video 01
Keep motion elegant and minimal
Animation Style
Same movement language as the HP animation
Two stripes moving independently
Smooth logo reveal/resolution
Corporate and technology-focused aesthetic
Co-Branding Notes
Please follow HP co-branding spacing and alignment guidance:
logos aligned vertically
consistent spacing
thin diagonal divider between logos where needed
Reference:
HP Co-Branding Guidelines
General Notes
Keep transitions smooth and refined
Avoid flashy effects
Motion should feel modern, premium and subtle
Ensure files are optimized for portrait marketing screens
Final files supplied as editable source + MP4 exports
Assets to be supplied
HP logo
Partner logos
Any required brand assets/guidelines
Deliverables
Create 2x portrait motion graphic videos for marketing screens.
Output Specs
Format: MP4
Resolution: 1080 x 1920px (Portrait)
Duration: Approx. 8–12 seconds loop
Style: Minimal, premium, clean HP corporate aesthetic
Video 01 – HP Logo Animation
Objective
Animated HP branded holding screen using HP motion guidelines.
Visual Direction
White background only
HP logo centered
Two HP stripes animated in motion
Stripes move in opposite directions from the logo
Animation should feel smooth, premium and subtle
Minimal movement, not overly energetic
Animation Reference
Please follow the HP Technical Guidelines for logo animation and stripe movement.
Main reference:
Page 151 of the HP Technical Guidelines deck
The animation style shows:
logo movement separated from stripe movement
stripes moving in different directions
clean corporate transitions
Reference:
HP Technical Guidelines Deck
Additional HP motion guidance:
HP Brand Motion Graphics Guidelines
Video 02 – Partner Logo Animation
Objective
Create a co-branded animated version featuring:
HP logo
3 partner logos
Visual Direction
White background
HP logo positioned following HP co-branding rules
Partner logos aligned consistently
Thin divider/slash between logos if applicable
Same stripe animation system as Video 01
Keep motion elegant and minimal
Animation Style
Same movement language as the HP animation
Two stripes moving independently
Smooth logo reveal/resolution
Corporate and technology-focused aesthetic
Co-Branding Notes
Please follow HP co-branding spacing and alignment guidance:
logos aligned vertically
consistent spacing
thin diagonal divider between logos where needed
Reference:
HP Co-Branding Guidelines
General Notes
Keep transitions smooth and refined
Avoid flashy effects
Motion should feel modern, premium and subtle
Ensure files are optimized for portrait marketing screens
Final files supplied as editable source + MP4 exports
Assets to be supplied
HP logo
Partner logos
Any required brand assets/guidelines