Lead-Gen Video Content Marketer
Budget: $250 – $750 USD
I’m ready to ramp up our lead pipeline through high-impact video content and I want someone who approaches marketing as a content strategist first and a production pro second. Your core brief will be to plan, script, and deliver a steady flow of videos that move prospects from discovery to inquiry, then measure and refine until the results speak for themselves.
Here’s what success looks like for me:
• A clear content calendar that maps each video to a stage in the funnel
• Compelling scripts and storyboards built around the pain points my ideal buyer cares about
• Polished final cuts—short or long form—that fit the platforms we target (website, LinkedIn, YouTube, and similar)
• Lead-capture assets integrated seamlessly: end-screen CTAs, gated downloads, or on-screen QR codes
• Performance reporting that tracks views, engagement, and—most importantly—qualified leads generated
If you can weave live streaming into the mix—turning launches, Q&As, or demos into real-time events—that will be a strong advantage.
Tools or workflows are up to you, but experience with analytics-friendly hosting (Wistia, Vimeo, YouTube Studio), editing suites (Premiere Pro, Final Cut, or DaVinci Resolve), and basic marketing automation hooks (HubSpot, Mailchimp, Zapier) will help you hit the ground running.
I’ll supply product insight, brand guidelines, and subject-matter experts for interviews. You bring the content marketing brain, the video craft, and the knack for turning viewers into leads.
Here’s what success looks like for me:
• A clear content calendar that maps each video to a stage in the funnel
• Compelling scripts and storyboards built around the pain points my ideal buyer cares about
• Polished final cuts—short or long form—that fit the platforms we target (website, LinkedIn, YouTube, and similar)
• Lead-capture assets integrated seamlessly: end-screen CTAs, gated downloads, or on-screen QR codes
• Performance reporting that tracks views, engagement, and—most importantly—qualified leads generated
If you can weave live streaming into the mix—turning launches, Q&As, or demos into real-time events—that will be a strong advantage.
Tools or workflows are up to you, but experience with analytics-friendly hosting (Wistia, Vimeo, YouTube Studio), editing suites (Premiere Pro, Final Cut, or DaVinci Resolve), and basic marketing automation hooks (HubSpot, Mailchimp, Zapier) will help you hit the ground running.
I’ll supply product insight, brand guidelines, and subject-matter experts for interviews. You bring the content marketing brain, the video craft, and the knack for turning viewers into leads.