High-Converting Marketing Partner for CITTA
Budget: $250 – $750 AUD
Create High-Converting Ad Videos and strategy for Premium Mental Health Startup (Strategy + Execution)
About Us
We are building CITTA (pronounced Chith-ta) — a premium, structured trauma recovery system.
This is NOT traditional therapy.
We are positioned as:
* A structured recovery program
* A guided system with clear progression
* Designed for real outcomes, not ongoing sessions
What We Need
We are looking for someone who can:
* Understand our positioning and messaging
* Create high-converting ad concepts
* Produce short video ads for social media
This is NOT just video editing.
We need thinking + execution.
Scope
Phase 1:
* Create 2–3 high-quality 30-second ad videos
* Each with a different hook / angle
Phase 2 (if successful):
2–3 minute conversion video
Ongoing ad creatives
Core Message (CRITICAL)
All videos must clearly communicate:
* Many people try therapy but still feel stuck
* The issue is lack of structure and direction
* CITTA is different
* It is a structured recovery system, not just therapy
* It helps people move forward, not stay dependent
What Success Looks Like
We are NOT looking for:
* generic mental health awareness videos
* emotional but unclear storytelling
We ARE looking for:
* clear messaging
* strong hooks
* videos that make people think:
“This is different — I want to know more”
Style
* Clean, premium, modern
* Emotionally intelligent but clear
* Not over-animated or cartoonish
Ideal Candidate
* Experience with:
* Facebook / Instagram ads
* Direct response marketing
* SaaS / coaching / health / high-ticket offers
* Strong understanding of:
* hooks
* messaging
* audience psychology
Budget
Startup budget — looking for someone who can deliver strong value with potential for ongoing work.
To Apply
Please include:
1. 2–3 examples of ad videos you created
2. Explain in 3–4 lines:
* How you would position CITTA
* What hook you would use
Important Note
If your work looks like generic “mental health awareness content,” it will not be considered. we are looking for a strategic marketing that suits our style and high rate of conversion
We are building a premium, differentiated brand.
Looking forward to working with the right creative partner.
About Us
We are building CITTA (pronounced Chith-ta) — a premium, structured trauma recovery system.
This is NOT traditional therapy.
We are positioned as:
* A structured recovery program
* A guided system with clear progression
* Designed for real outcomes, not ongoing sessions
What We Need
We are looking for someone who can:
* Understand our positioning and messaging
* Create high-converting ad concepts
* Produce short video ads for social media
This is NOT just video editing.
We need thinking + execution.
Scope
Phase 1:
* Create 2–3 high-quality 30-second ad videos
* Each with a different hook / angle
Phase 2 (if successful):
2–3 minute conversion video
Ongoing ad creatives
Core Message (CRITICAL)
All videos must clearly communicate:
* Many people try therapy but still feel stuck
* The issue is lack of structure and direction
* CITTA is different
* It is a structured recovery system, not just therapy
* It helps people move forward, not stay dependent
What Success Looks Like
We are NOT looking for:
* generic mental health awareness videos
* emotional but unclear storytelling
We ARE looking for:
* clear messaging
* strong hooks
* videos that make people think:
“This is different — I want to know more”
Style
* Clean, premium, modern
* Emotionally intelligent but clear
* Not over-animated or cartoonish
Ideal Candidate
* Experience with:
* Facebook / Instagram ads
* Direct response marketing
* SaaS / coaching / health / high-ticket offers
* Strong understanding of:
* hooks
* messaging
* audience psychology
Budget
Startup budget — looking for someone who can deliver strong value with potential for ongoing work.
To Apply
Please include:
1. 2–3 examples of ad videos you created
2. Explain in 3–4 lines:
* How you would position CITTA
* What hook you would use
Important Note
If your work looks like generic “mental health awareness content,” it will not be considered. we are looking for a strategic marketing that suits our style and high rate of conversion
We are building a premium, differentiated brand.
Looking forward to working with the right creative partner.