Full Supplement Brand Overhaul -- 2

I’m relaunching my line of 12 dietary supplements and want every customer touch-point—from the bottle in their hand to the video in their feed—to feel like one cohesive, modern health brand.

Here’s what I need from you:
• A fresh, modern logo that combines a memorable icon with clean text while instantly communicating health and wellness. I’ll need the final artwork in scalable vector formats plus web-ready versions.
• New labels for all 12 SKUs, each carrying the core brand look but differentiated by colour or accent so shoppers can tell them apart at a glance. Print-ready files with bleed and the usual regulatory copy placement are required.
• A complete visual and UX overhaul of my existing Shopify store—including updated colour palette, typographic hierarchy, product page layouts, and any graphic assets needed for banners or promo tiles. Please keep the site lightweight and mobile-first.
• Short marketing videos (15–30 sec) optimised for TikTok, Facebook, and YouTube Shorts that highlight product benefits, feature the new branding, and end with a clear call-to-action. Vertical format first, with quick horizontal crops for YouTube if possible.
•TikTok Shop Optimization, rewrite TikTok Shop product titles & descriptions, optimize listings for affiliate conversion, ensure compliance with TikTok Shop policies, help set up affiliate commission strategy
• Affiliate Recruitment & Messaging, help identify ideal affiliate creators, create affiliate outreach messages, create simple affiliate content guidelines, assist with TikTok Shop affiliate setup

I work quickly and appreciate clear milestones: logo first, labels second, Shopify refresh third, and videos last so everything matches. If you’re comfortable bouncing between Adobe CC/Figma for design and Premiere Pro/CapCut for video edits, we’ll be on the same wavelength. Let’s build a supplement brand that looks as good as it feels.