Fintech SaaS Visual Content Creation
Budget: $250 – $750 USD
Overview
I'm building a complete visual content system for TradifyApp — a fintech SaaS platform built specifically for prop traders and funded challenge participants. I need one creative who can own this end-to-end: video editing, motion design, graphic design, content scheduling, and paid ad creatives — all in one.
You'll be given full access to the TradifyApp platform. Everything else — scripts, concepts, visuals, copy, creative direction, and publishing strategy — is on you. No templates, no footage, no copy will be provided from my side.
The content targets prop traders and funded trader communities on Instagram, TikTok, X (Twitter), YouTube, and LinkedIn. It must feel like it comes from someone who actually trades — operator voice, data-driven, credibility-first. Not marketing content.
Brand Style: Dark backgrounds, teal accents, clean modern typography. Think Bloomberg Terminal meets a modern trading app UI.
Part 1 — Short-Form Videos (11 Videos)
(Same as original — no changes needed here)
Part 2 — Graphic Design (Carousels + Static Posts)
(Same as original — no changes needed here)
Part 3 — Content Posting Management (90-Day Execution Plan)
This is not a hand-off project. Once content is produced, you manage the full publishing workflow across all platforms for 90 days, structured in three phases:
Phase 1 — Positioning (Days 1–30)
Build initial authority. Content focuses on trader pain points, product philosophy, and establishing the TradifyApp voice. No heavy product promotion yet. Goal is credibility before conversion.
Phase 2 — Content Engine (Days 31–60)
Accelerate distribution. Content shifts toward educational authority, data-driven posts, proof-based breakdowns, and engagement formats. Cross-platform repurposing is expected — record once, distribute everywhere.
Phase 3 — Conversion (Days 61–90)
Content directly bridges to sign-ups. CTAs become more product-specific, growth loops activate (platform data → content → traffic → users), and proof content increases.
Platform-Specific Publishing Cadence:
X (Twitter): 2–4 posts per day — market commentary, trading threads, chart breakdowns, psychology insights, product insights. This is the primary growth channel and requires the highest posting frequency.
Instagram: 4–5 posts per week — educational carousels, visual breakdowns, short-form Reels. Secondary distribution channel.
TikTok: 3–4 posts per week — short trading insights, myth-busting content, personality-driven hooks.
LinkedIn: 2–3 posts per week — fintech positioning, thought leadership, market insights targeting professional traders and institutional audiences.
YouTube: 1 long-form video per month minimum — tutorials, strategy breakdowns, platform walkthroughs.
Posting management responsibilities include:
Scheduling and publishing across all platforms using a tool of your choice (Buffer, Later, Hootsuite, etc.)
Building and maintaining a 2-week content buffer at all times
Monitoring post performance and adjusting cadence or format based on engagement data
Weekly content report summarizing reach, engagement, and top performers
Introducing recurring content series to build familiarity (e.g., Daily Setup, Weekly Trade Breakdown, Market Signal of the Day)
Part 4 — Paid Ad Creatives (Small-Scale Ads)
You will produce static and short-form ad creatives designed for paid campaigns on Instagram and Facebook. These are not large media buy campaigns — the goal is small, targeted ads supporting organic content and retargeting warm audiences.
Deliverables:
4 static ad creatives — each with 2 copy variations (headline + body), sized for Instagram Feed, Instagram Stories, and Facebook Feed
2 short-form video ad creatives (15–30 seconds) adapted from existing Reel content — hook-first structure, with a clear product CTA
1 retargeting ad set — designed for visitors who landed on the TradifyApp website but did not sign up (messaging focused on social proof, free tier offer, and trust signals)
Ad creative requirements:
All copy written by you — no placeholder text
Messaging aligned with the product's core positioning: trading discipline, prop challenge support, and behavioral tracking — not generic trading signals
Clear CTA in every ad (Start Free, Try the Dashboard, Claim Founding Member Spot)
Exports sized and labeled per platform spec
What I'll Provide
Full access to TradifyApp for exploration and screen recording
Brand name and niche direction
Feedback and approval at each stage
Everything else is on you.
Ideal Candidate
Portfolio showing fintech, finance, or trading content — serious advantage
Able to produce and publish independently without hand-holding or creative direction
Proficient in CapCut Pro, Premiere Pro, or DaVinci Resolve for video
Proficient in Figma, Adobe Creative Suite, or Canva Pro for design
Experience managing multi-platform content calendars and scheduling tools
Basic understanding of paid social ad structure (Meta Ads creative, not media buying)
Understands prop trading, funded challenges, or trading psychology — big plus
Knows how to write high-retention hooks and structure short-form narratives
Note: Generic trading content creators are not a fit for this role. This audience is data-literate and skeptical. The content must earn trust through proof, not hype. You are not here to post — you are here to build a growth engine
I'm building a complete visual content system for TradifyApp — a fintech SaaS platform built specifically for prop traders and funded challenge participants. I need one creative who can own this end-to-end: video editing, motion design, graphic design, content scheduling, and paid ad creatives — all in one.
You'll be given full access to the TradifyApp platform. Everything else — scripts, concepts, visuals, copy, creative direction, and publishing strategy — is on you. No templates, no footage, no copy will be provided from my side.
The content targets prop traders and funded trader communities on Instagram, TikTok, X (Twitter), YouTube, and LinkedIn. It must feel like it comes from someone who actually trades — operator voice, data-driven, credibility-first. Not marketing content.
Brand Style: Dark backgrounds, teal accents, clean modern typography. Think Bloomberg Terminal meets a modern trading app UI.
Part 1 — Short-Form Videos (11 Videos)
(Same as original — no changes needed here)
Part 2 — Graphic Design (Carousels + Static Posts)
(Same as original — no changes needed here)
Part 3 — Content Posting Management (90-Day Execution Plan)
This is not a hand-off project. Once content is produced, you manage the full publishing workflow across all platforms for 90 days, structured in three phases:
Phase 1 — Positioning (Days 1–30)
Build initial authority. Content focuses on trader pain points, product philosophy, and establishing the TradifyApp voice. No heavy product promotion yet. Goal is credibility before conversion.
Phase 2 — Content Engine (Days 31–60)
Accelerate distribution. Content shifts toward educational authority, data-driven posts, proof-based breakdowns, and engagement formats. Cross-platform repurposing is expected — record once, distribute everywhere.
Phase 3 — Conversion (Days 61–90)
Content directly bridges to sign-ups. CTAs become more product-specific, growth loops activate (platform data → content → traffic → users), and proof content increases.
Platform-Specific Publishing Cadence:
X (Twitter): 2–4 posts per day — market commentary, trading threads, chart breakdowns, psychology insights, product insights. This is the primary growth channel and requires the highest posting frequency.
Instagram: 4–5 posts per week — educational carousels, visual breakdowns, short-form Reels. Secondary distribution channel.
TikTok: 3–4 posts per week — short trading insights, myth-busting content, personality-driven hooks.
LinkedIn: 2–3 posts per week — fintech positioning, thought leadership, market insights targeting professional traders and institutional audiences.
YouTube: 1 long-form video per month minimum — tutorials, strategy breakdowns, platform walkthroughs.
Posting management responsibilities include:
Scheduling and publishing across all platforms using a tool of your choice (Buffer, Later, Hootsuite, etc.)
Building and maintaining a 2-week content buffer at all times
Monitoring post performance and adjusting cadence or format based on engagement data
Weekly content report summarizing reach, engagement, and top performers
Introducing recurring content series to build familiarity (e.g., Daily Setup, Weekly Trade Breakdown, Market Signal of the Day)
Part 4 — Paid Ad Creatives (Small-Scale Ads)
You will produce static and short-form ad creatives designed for paid campaigns on Instagram and Facebook. These are not large media buy campaigns — the goal is small, targeted ads supporting organic content and retargeting warm audiences.
Deliverables:
4 static ad creatives — each with 2 copy variations (headline + body), sized for Instagram Feed, Instagram Stories, and Facebook Feed
2 short-form video ad creatives (15–30 seconds) adapted from existing Reel content — hook-first structure, with a clear product CTA
1 retargeting ad set — designed for visitors who landed on the TradifyApp website but did not sign up (messaging focused on social proof, free tier offer, and trust signals)
Ad creative requirements:
All copy written by you — no placeholder text
Messaging aligned with the product's core positioning: trading discipline, prop challenge support, and behavioral tracking — not generic trading signals
Clear CTA in every ad (Start Free, Try the Dashboard, Claim Founding Member Spot)
Exports sized and labeled per platform spec
What I'll Provide
Full access to TradifyApp for exploration and screen recording
Brand name and niche direction
Feedback and approval at each stage
Everything else is on you.
Ideal Candidate
Portfolio showing fintech, finance, or trading content — serious advantage
Able to produce and publish independently without hand-holding or creative direction
Proficient in CapCut Pro, Premiere Pro, or DaVinci Resolve for video
Proficient in Figma, Adobe Creative Suite, or Canva Pro for design
Experience managing multi-platform content calendars and scheduling tools
Basic understanding of paid social ad structure (Meta Ads creative, not media buying)
Understands prop trading, funded challenges, or trading psychology — big plus
Knows how to write high-retention hooks and structure short-form narratives
Note: Generic trading content creators are not a fit for this role. This audience is data-literate and skeptical. The content must earn trust through proof, not hype. You are not here to post — you are here to build a growth engine