Engaging Video Ad for Accounting Software
Budget: $30 – $250 USD
# Professional Promotional Video for Accounting Software
We are looking for a **highly professional native English-speaking video creator / marketing video specialist** to produce a short, premium promotional video for our cloud-based accounting software.
### About the Project
We are developing a modern accounting and business management platform designed to make accounting simpler, more powerful, and more connected for businesses.
We need a **short promotional video of approximately 60 seconds** that clearly communicates what our software is, what makes it different, and why businesses should choose it.
The video should feel like a **professional SaaS advertisement** — modern, trustworthy, polished, engaging, and suitable for our website landing page as well as YouTube, Facebook, Instagram, LinkedIn, and other digital advertising platforms.
### Key Message – UAE E-Invoicing
One of the most important features we want to emphasize is our **built-in UAE e-invoicing compliance capability**.
This should be presented as a major advantage:
**UAE e-invoicing is built directly into our accounting software.**
Businesses do not need to use our accounting software and then separately find, subscribe to, or manage another ASP/e-invoicing provider just to handle their e-invoicing requirements.
The concept we want the video to communicate is:
**One accounting platform. Accounting + e-invoicing together.**
Customers can manage their accounting and their UAE e-invoicing requirements within the same software environment, rather than having to deal with separate systems and providers.
This message should receive **strong visual and verbal emphasis**, while still keeping the video concise and natural.
### What the Video Should Communicate
The final video should communicate, in an engaging way:
* What our accounting software is
* Who it is designed for
* How it simplifies business accounting
* Why businesses should choose our platform
* Modern cloud-based accounting and business management
* Invoicing, bills, expenses, payments, inventory, reporting, and other essential accounting capabilities
* Multi-currency and other modern accounting capabilities
* A simple and intuitive user experience
* **Built-in UAE e-invoicing compliance**
* No need to separately manage another e-invoicing/ASP provider for the built-in UAE e-invoicing functionality
* Everything working together in one platform
* A clear and compelling reason to try or choose our software
We want the viewer to finish the video thinking:
**“This is a modern accounting platform, and it already has UAE e-invoicing built in. I don't need to manage multiple systems.”**
### Who We Are Looking For
We are looking for someone who is **highly experienced in professional SaaS/product promotional videos and advertising**, not someone who only does basic video editing.
#### Required:
* **Native English speaker**
* Must be from a **native English-speaking country** such as the United States, United Kingdom, Canada, Australia, New Zealand, or Ireland
* Excellent English pronunciation and natural delivery
* Professional voice-over capability, or access to a professional native-English voice-over artist
* Proven experience creating **professional promotional/advertising videos**
* Strong video editing and motion graphics skills
* Experience creating videos for **software, SaaS, technology, fintech, accounting, ERP, or business products**
* Good understanding of marketing and advertising
* Ability to explain a software product clearly to a business audience
* Experience with other accounting software such as QuickBooks, Xero, Sage, Zoho Books, FreshBooks, NetSuite, or similar platforms is highly preferred
* Understanding of basic accounting concepts is strongly preferred
* Ability to understand our product and turn its features into compelling marketing messages
* Ability to create professional screen recordings/product demonstrations
* Ability to combine screen recordings with motion graphics, animations, icons, transitions, text, and other visual elements
* Strong sense of pacing and storytelling
* Ability to create a video that looks like it was produced by a professional SaaS/technology company
### Creative Expectations
We do **not** want a generic slideshow or a simple screen recording with background music.
We want something that looks and feels like a **premium commercial for a modern international software company**.
The video should ideally include:
* Professional voice-over
* Clean and modern motion graphics
* Professional typography and animated text
* Product/UI screen recordings
* Smooth transitions
* Highlighting of important features
* Appropriate background music
* Subtitles/captions
* Professional sound mixing
* Strong opening hook
* Clear call-to-action at the end
* Consistent visual branding
* High-quality final production
The first few seconds are particularly important. The video should immediately communicate a strong reason for a business owner to continue watching.
### Important – We Want Your Creative Input
We are not simply looking for someone to follow a script.
We want someone who can **think like a marketer and video producer**.
You should be able to review our software, understand its key advantages, suggest the best storyline, write or improve the script, decide what should appear on screen, and create a compelling final advertisement.
If you believe a different structure, wording, animation, visual concept, or marketing approach would make the video more effective, we want to hear your ideas.
### Deliverables
We expect:
1. Approximately **60-second main promotional video**
2. Professional native-English voice-over
3. Professional video editing and motion graphics
4. Product screen recordings/demonstrations
5. Background music and professional audio mixing
6. Captions/subtitles
7. High-resolution final video suitable for website and social media advertising
8. Source/project files upon completion
9. Reasonable revisions to refine the final result
We may also want additional versions or shorter cuts for social media after the main video is completed.
### Please Include With Your Proposal
To be considered, please provide:
* Your Freelancer portfolio
* At least **3 examples of professional promotional/SaaS/software videos** you have created
* Examples of videos where you personally handled the **script, voice-over, editing, animation, and production**
* Your country of residence
* Confirmation that **English is your native language**
* Your experience with accounting software
* Which accounting platforms you have worked with or used
* Your experience creating software/product advertisements
* Your estimated delivery time
* Your total project price
* Whether you personally provide the voice-over or use a professional voice artist
### Important
Please **do not apply if you are not a native English speaker**.
We are looking for a **high-end professional result**, not a basic template-based promotional video.
We are interested in building a long-term relationship with the right freelancer. If the first video is successful, there may be opportunities to create additional product videos, feature videos, tutorials, social media advertisements, onboarding videos, and other marketing content for our software.
If you have experience creating **professional SaaS, fintech, accounting, ERP, or technology advertisements**, please highlight that prominently in your proposal.
We look forward to seeing your portfolio and creative ideas.
We are looking for a **highly professional native English-speaking video creator / marketing video specialist** to produce a short, premium promotional video for our cloud-based accounting software.
### About the Project
We are developing a modern accounting and business management platform designed to make accounting simpler, more powerful, and more connected for businesses.
We need a **short promotional video of approximately 60 seconds** that clearly communicates what our software is, what makes it different, and why businesses should choose it.
The video should feel like a **professional SaaS advertisement** — modern, trustworthy, polished, engaging, and suitable for our website landing page as well as YouTube, Facebook, Instagram, LinkedIn, and other digital advertising platforms.
### Key Message – UAE E-Invoicing
One of the most important features we want to emphasize is our **built-in UAE e-invoicing compliance capability**.
This should be presented as a major advantage:
**UAE e-invoicing is built directly into our accounting software.**
Businesses do not need to use our accounting software and then separately find, subscribe to, or manage another ASP/e-invoicing provider just to handle their e-invoicing requirements.
The concept we want the video to communicate is:
**One accounting platform. Accounting + e-invoicing together.**
Customers can manage their accounting and their UAE e-invoicing requirements within the same software environment, rather than having to deal with separate systems and providers.
This message should receive **strong visual and verbal emphasis**, while still keeping the video concise and natural.
### What the Video Should Communicate
The final video should communicate, in an engaging way:
* What our accounting software is
* Who it is designed for
* How it simplifies business accounting
* Why businesses should choose our platform
* Modern cloud-based accounting and business management
* Invoicing, bills, expenses, payments, inventory, reporting, and other essential accounting capabilities
* Multi-currency and other modern accounting capabilities
* A simple and intuitive user experience
* **Built-in UAE e-invoicing compliance**
* No need to separately manage another e-invoicing/ASP provider for the built-in UAE e-invoicing functionality
* Everything working together in one platform
* A clear and compelling reason to try or choose our software
We want the viewer to finish the video thinking:
**“This is a modern accounting platform, and it already has UAE e-invoicing built in. I don't need to manage multiple systems.”**
### Who We Are Looking For
We are looking for someone who is **highly experienced in professional SaaS/product promotional videos and advertising**, not someone who only does basic video editing.
#### Required:
* **Native English speaker**
* Must be from a **native English-speaking country** such as the United States, United Kingdom, Canada, Australia, New Zealand, or Ireland
* Excellent English pronunciation and natural delivery
* Professional voice-over capability, or access to a professional native-English voice-over artist
* Proven experience creating **professional promotional/advertising videos**
* Strong video editing and motion graphics skills
* Experience creating videos for **software, SaaS, technology, fintech, accounting, ERP, or business products**
* Good understanding of marketing and advertising
* Ability to explain a software product clearly to a business audience
* Experience with other accounting software such as QuickBooks, Xero, Sage, Zoho Books, FreshBooks, NetSuite, or similar platforms is highly preferred
* Understanding of basic accounting concepts is strongly preferred
* Ability to understand our product and turn its features into compelling marketing messages
* Ability to create professional screen recordings/product demonstrations
* Ability to combine screen recordings with motion graphics, animations, icons, transitions, text, and other visual elements
* Strong sense of pacing and storytelling
* Ability to create a video that looks like it was produced by a professional SaaS/technology company
### Creative Expectations
We do **not** want a generic slideshow or a simple screen recording with background music.
We want something that looks and feels like a **premium commercial for a modern international software company**.
The video should ideally include:
* Professional voice-over
* Clean and modern motion graphics
* Professional typography and animated text
* Product/UI screen recordings
* Smooth transitions
* Highlighting of important features
* Appropriate background music
* Subtitles/captions
* Professional sound mixing
* Strong opening hook
* Clear call-to-action at the end
* Consistent visual branding
* High-quality final production
The first few seconds are particularly important. The video should immediately communicate a strong reason for a business owner to continue watching.
### Important – We Want Your Creative Input
We are not simply looking for someone to follow a script.
We want someone who can **think like a marketer and video producer**.
You should be able to review our software, understand its key advantages, suggest the best storyline, write or improve the script, decide what should appear on screen, and create a compelling final advertisement.
If you believe a different structure, wording, animation, visual concept, or marketing approach would make the video more effective, we want to hear your ideas.
### Deliverables
We expect:
1. Approximately **60-second main promotional video**
2. Professional native-English voice-over
3. Professional video editing and motion graphics
4. Product screen recordings/demonstrations
5. Background music and professional audio mixing
6. Captions/subtitles
7. High-resolution final video suitable for website and social media advertising
8. Source/project files upon completion
9. Reasonable revisions to refine the final result
We may also want additional versions or shorter cuts for social media after the main video is completed.
### Please Include With Your Proposal
To be considered, please provide:
* Your Freelancer portfolio
* At least **3 examples of professional promotional/SaaS/software videos** you have created
* Examples of videos where you personally handled the **script, voice-over, editing, animation, and production**
* Your country of residence
* Confirmation that **English is your native language**
* Your experience with accounting software
* Which accounting platforms you have worked with or used
* Your experience creating software/product advertisements
* Your estimated delivery time
* Your total project price
* Whether you personally provide the voice-over or use a professional voice artist
### Important
Please **do not apply if you are not a native English speaker**.
We are looking for a **high-end professional result**, not a basic template-based promotional video.
We are interested in building a long-term relationship with the right freelancer. If the first video is successful, there may be opportunities to create additional product videos, feature videos, tutorials, social media advertisements, onboarding videos, and other marketing content for our software.
If you have experience creating **professional SaaS, fintech, accounting, ERP, or technology advertisements**, please highlight that prominently in your proposal.
We look forward to seeing your portfolio and creative ideas.