Create High-Converting Meta (Facebook/Instagram) Video Ads to Recruit CDL Truck Drivers (USA)

Job ID: 40289734

Budget: $30 – $250 USD

We are a logistics and driver recruitment company looking for a skilled freelancer who can create high-converting video ads for Meta (Facebook & Instagram) to recruit CDL truck drivers in the United States.
Our website:
https://greatfriendlogistics.com
Our goal is to help CDL drivers find the best paying trucking jobs while working with reliable carriers. We also offer a driver referral program where drivers can earn additional money by referring other drivers.
We are looking for someone who can create engaging short video ads that attract truck drivers and generate applications/leads.
What we need
The freelancer should:
• Create 3–5 short video ads for Meta (Facebook & Instagram)
• Develop scripts and ad concepts targeting CDL drivers
• Highlight high-paying trucking opportunities
• Promote our driver referral program
• Optimize videos for lead generation
Video Requirements
• 15–30 seconds per video
• Optimized for Meta Ads (Feed, Reels, Stories)
• Strong hook in the first 3 seconds
• Clear Call To Action (Apply Now / Contact Us)
• Content that speaks directly to truck drivers
Example Video Ad Concepts (What we are looking for)
Ad Concept 1 – Better Pay
Hook:
"CDL Drivers — Are you getting paid what you deserve?"
Message:
"We help truck drivers find some of the best paying trucking jobs in the United States. Reliable companies. Better routes. Better pay."
CTA:
"Apply today and start driving smarter."
Ad Concept 2 – Driver Opportunity
Hook:
"Looking for a better trucking job?"
Message:
"We work with trusted carriers across the U.S. and help CDL drivers find great opportunities with competitive pay."
CTA:
"Contact us today and see what jobs are available."
Ad Concept 3 – Referral Program
Hook:
"Truck drivers know truck drivers."
Message:
"Refer another CDL driver and earn extra money through our driver referral program."
CTA:
"Join today and start earning more."
Ideal Freelancer
• Experience creating high-performing Meta ads
• Experience with lead generation advertising
• Experience in recruitment marketing (trucking industry is a big plus)
Deliverables
• 3–5 video ads ready to run on Meta
• Scripts and creative concepts
• Optimized format for Facebook & Instagram ads
Potential for long-term collaboration if results are good.
Please include examples of video ads you have created before.
Related categories: Video Services Video Editing