Chennai Salon Reels & Marketing
Budget: ₹5,000 – ₹15,000 INR
I want to turn our Chennai-based salon’s social channels into a steady engine of bookings. Your job is to craft short-form video reels and an overall content rhythm that converts curious scrollers into paying clients.
Here’s what I’m after:
• Platforms: We are focusing on Instagram first, with supporting uploads on YouTube Shorts. Everything you create should be optimised for both.
• Core content pillars: Authentic customer testimonials that highlight real results and relaxed, behind-the-scenes moments that reveal our stylists’ personality. I have plenty of raw footage and am happy to record more if you storyboard it.
• Booking focus: Every piece needs a clear call-to-action and must be posted at the time slots and frequency your algorithm research shows will drive appointments. Please be ready to explain the strategy behind your timing and hashtag mix.
• Proof of edge: Share links to at least three reels you have produced for other local businesses, noting the metrics achieved (reach, saves, click-throughs, or actual bookings if you have them). I’ll shortlist based on creativity, hook strength, and performance numbers.
• Fresh ideas: Surprise me with one or two novel concepts—maybe an interactive reel series, a branded challenge, or influencer cameo—that fit our salon vibe yet stand out in Chennai’s crowded beauty feed.
Deliverables I need to see before payout:
1. A two-week content calendar with posting times, captions, and CTAs.
2. Four finished vertical reels (15–30 s) ready to publish on both Instagram and YouTube Shorts.
3. A brief performance blueprint outlining how you will track bookings and refine the strategy after the first fortnight.
If you can bring smart editing, sharp copy, and data-driven scheduling together, let’s talk.
Here’s what I’m after:
• Platforms: We are focusing on Instagram first, with supporting uploads on YouTube Shorts. Everything you create should be optimised for both.
• Core content pillars: Authentic customer testimonials that highlight real results and relaxed, behind-the-scenes moments that reveal our stylists’ personality. I have plenty of raw footage and am happy to record more if you storyboard it.
• Booking focus: Every piece needs a clear call-to-action and must be posted at the time slots and frequency your algorithm research shows will drive appointments. Please be ready to explain the strategy behind your timing and hashtag mix.
• Proof of edge: Share links to at least three reels you have produced for other local businesses, noting the metrics achieved (reach, saves, click-throughs, or actual bookings if you have them). I’ll shortlist based on creativity, hook strength, and performance numbers.
• Fresh ideas: Surprise me with one or two novel concepts—maybe an interactive reel series, a branded challenge, or influencer cameo—that fit our salon vibe yet stand out in Chennai’s crowded beauty feed.
Deliverables I need to see before payout:
1. A two-week content calendar with posting times, captions, and CTAs.
2. Four finished vertical reels (15–30 s) ready to publish on both Instagram and YouTube Shorts.
3. A brief performance blueprint outlining how you will track bookings and refine the strategy after the first fortnight.
If you can bring smart editing, sharp copy, and data-driven scheduling together, let’s talk.