HP Branded Motion Graphics Adaptation

# Motion Graphics Brief – Portrait Marketing Screens

## Deliverables

We need **2x motion graphic videos** for portrait marketing screens.

### Specs

* Format: MP4
* Size: 1080 x 1920px (Portrait)
* Duration: ~8–12 seconds (seamless loop)
* Style: Clean, minimal, premium (HP brand)

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## Video 01 – HP Animation (Adaptation)

### Objective

Adapt an existing HP animation to portrait format.

### Requirements

* Reformat to 1080 x 1920px
* Ensure composition works for vertical screens
* Keep original animation style and timing aligned with HP guidelines
* Maintain white background and clean layout

Logo , typography https://www.hp.com/us-en/hp-information/brandcentral/our-visual-identity.html#tab=logo

Logo animation examplehttps://www.hp.com/us-en/hp-information/brandcentral/our-visual-identity.html#tab=motion
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## Video 02 – Partner Animation (Combined)

### Objective

Create a co-branded animation using:

* 3 partner logos

### Requirements

* Follow the same animation style as HP (stripes + motion language)
* White background
* Clean, corporate layout

### Delivery Format

* **1 single video file (not separate files)**
* Include **3 animations sequenced in one video**:

* Animation 1 → Animation 2 → Animation 3
* Each version uses different partner logos
* Keep transitions smooth between each

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## Animation Direction (Both Videos)

* Follow HP motion guidelines (Page 151 reference) https://www.figma.com/deck/tDdMASBx8cOajXHsZEAtu2/Technical-Guidelines?node-id=1-551&viewport=-167%2C-91%2C0.76&t=mnyHSqc755Ayyfgt-1&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1

* White background
* Use **2 stripes moving in different directions**
* Subtle, smooth motion (not too fast or flashy)
* Logo movement should feel independent from stripe movement
* Overall look: premium, minimal, tech-focused

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## Co-Branding (Video 02)

* Align logos cleanly (HP + partners)
* Respect spacing and proportions
* Use divider if needed (as per HP guidelines)
* Keep layout balanced in portrait format

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## General Notes

* Avoid heavy effects or complex transitions
* Keep everything clean and consistent with HP brand
* Ensure animations loop smoothly
* Final delivery: MP4 files + editable source files

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## Assets (to be provided)

* HP logo
* Partner logos
* HP brand guidelines (motion reference – Page 151)
https://we.tl/t-f0vzpVDWRmd9wYyq