Affordable Social Media Video Launch (Addiction Recovery)

Job ID: 40521418

Budget: $15 – $25 USD

If you don't read this and respond personally I won't either.

I’m about to launch a small business and need a partner who can combine solid SEO fundamentals with lively, budget-friendly social media marketing. The core channel mix will be Facebook and Instagram, with Telegram acting as a supplementary community hub.

The heart of the job is video: short, engaging clips that explain our offering, build trust, and spark conversation. Think Reels, Stories, and feed videos sized for both platforms, complete with captions, branded graphics, and the right hook in the first three seconds. You’ll handle the full cycle—from ideation through post-production—while weaving in keyword-rich copy that also supports our on-site SEO.

Deliverables
• 2-week content calendar outlining post dates, themes, and goals
• 8–10 short-form videos (15–45 sec) optimized for Facebook & Instagram
• Suggested hashtags, captions, and CTAs for every post
• Basic SEO audit of our website homepage with quick-win recommendations
• Performance checklist so I can track reach, engagement, and conversions without paid tools

Acceptance Criteria
• Videos load natively on both platforms at 1080 × 1920, H.264 codec
• Captions are error-free and follow brand tone guidelines I’ll provide
• All recommendations are actionable for a non-technical founder with limited budget

Preferred tools include Canva, CapCut, Adobe Premiere Rush, or similar—whatever keeps costs low while delivering clean, professional output. If you have other efficient workflows, let me know.

Please share one or two recent video-centric campaigns you created for Facebook or Instagram, mention the organic results achieved, and confirm your turnaround time for the initial content calendar.

PS- UPwork generated that text, and I'm glad they did as I don't know much here! I just need alittle help getting going and ongoing possibly. This is an addiction recovery based business, if you are in recovery even better.