Video ad Designer
Budget: $2 – $8 CAD
Terms of reference for the designer
Format:
• Insta, FB (Size 1080x1080)
• Instastories (Size 1080x1920)
1. Juicy, bright, product-associative video that carries indirect or direct emotions in purchases or shows the product in activities
2. Video Creative has to contain at least 2 points out of 5:
1) Creative is conveying the emotion of purchases to a person
2) Or show the product in action
3) Otherwise, show the result of the purchase of the product
4) Or show pain - solution
3. The text on the video ad should make it clear to understand "What will happen next" after clicking on the video ad.
4. The video ad is not loaded with text. It should be no more than 20% of the banner size.
5. Advertising message:
- AURA Light 2.0 was designed as a one time investment - an essential modern device with a lifetime of 20 years, that can keep your home and office safe against future outbreaks.
- Destroys the DNA of viruses & bacteria
- Cleans a room or office in about 30 minutes
- Removes bad smells
- Easy to use with remote control
- Can be easily moved from home to office
- Keeps your family safe
6. The text is easy to read.
7. The text on the video is written either in black on a light background, or white on a dark background. Do not use red symbols.
Format:
• Insta, FB (Size 1080x1080)
• Instastories (Size 1080x1920)
1. Juicy, bright, product-associative video that carries indirect or direct emotions in purchases or shows the product in activities
2. Video Creative has to contain at least 2 points out of 5:
1) Creative is conveying the emotion of purchases to a person
2) Or show the product in action
3) Otherwise, show the result of the purchase of the product
4) Or show pain - solution
3. The text on the video ad should make it clear to understand "What will happen next" after clicking on the video ad.
4. The video ad is not loaded with text. It should be no more than 20% of the banner size.
5. Advertising message:
- AURA Light 2.0 was designed as a one time investment - an essential modern device with a lifetime of 20 years, that can keep your home and office safe against future outbreaks.
- Destroys the DNA of viruses & bacteria
- Cleans a room or office in about 30 minutes
- Removes bad smells
- Easy to use with remote control
- Can be easily moved from home to office
- Keeps your family safe
6. The text is easy to read.
7. The text on the video is written either in black on a light background, or white on a dark background. Do not use red symbols.