Modern Warm Logo for Waffle Shop

I’m opening a new waffle-and-pancake spot, “THE MR WAFFLE CO.”, and I want a logo that instantly makes people crave melted chocolate over a crisp, golden waffle. The look I’m after is Modern rather than vintage or overly playful, yet it still needs a hint of fun that suits dessert culture. Warm reds, oranges, and yellows should dominate so the design feels inviting and appetizing on loyalty cards, takeaway banners, and social posts alike.

Key visual cues I want to see:
• a clear waffle icon as the hero element
• subtle chocolate accents—think drips, swirls, or chunks
• a friendly pancake reference that doesn’t crowd the layout
• the full name “THE MR WAFFLE CO.” worked cleanly into the composition

Please create the artwork as a fully scalable vector (AI, SVG, PDF) and include high-resolution PNGs in both light and dark backgrounds. A stacked version for square formats and a horizontal layout for signage will help me apply it across menus, cards, and 2 × 6 ft banners without quality loss. Color codes, fonts, and a brief usage guide round out the hand-off.

Once the concept direction is approved I’d like up to two refinement rounds to tweak spacing or color balance if needed. Looking forward to seeing how you blend those warm tones with a mouth-watering waffle icon!