Modern Pastel Logo Design Needed

I’m refreshing our visual identity and the first priority is a new logo. I want a clean, modern mark that feels friendly, professional, and works beautifully in a soft, pastel palette.

You’ll begin by translating my brief and brand story into three distinct concepts. After I choose a direction, we’ll iterate together until the design is perfectly balanced for use across future social-media posts, banner ads, and even product packaging, so scalability and legibility at every size are essential.

Acceptance criteria
• Three initial concepts presented in vector format
• Unlimited revisions on the selected concept until final approval
• Final deliverables: layered AI, EPS, PDF, SVG, plus PNG/JPG in multiple sizes and a 512-px favicon
• 100 % original artwork with full copyright transfer upon payment

Experience with Adobe Illustrator, colour management, and exporting crisp web assets will help the project run smoothly. I’ll share reference materials, fonts, and competitor examples as soon as we kick off, and I’m happy to answer any questions you have along the way.