Minimalist Insurance Broker Logo

I want a fresh, modern-minimalistic logo that positions my freelance insurance brokerage as trustworthy and forward-thinking. The palette should stay firmly in blue and white; no alternative colours, please. Rather than the usual shield or padlock, I’d like you to craft an abstract shape that hints at protection without stating it literally—think subtle geometry or clever negative space woven into a clean wordmark.

Because the mark will appear everywhere from digital proposals to printed policy folders, it must scale flawlessly and remain legible in single-colour use. When you present, I’ll need:

• The primary full-colour logo
• One white-on-blue and one solid black version
• Vertical and horizontal lock-ups
• Original, editable vector files (AI or EPS) plus SVG and high-res PNG exports

Keep the design crisp and uncluttered; thin lines, excessive gradients, or ornate fonts won’t fit the brief. I’ll review initial concepts, choose one, then work with you through two refinement rounds to final approval.