Minimalist Bold Sportswear Logo

I’m launching a performance-focused sportswear brand and need a logo that is both unmistakably bold and unmistakably minimalist. Clean lines, limited colours—nothing fussy—yet powerful enough to leap off fabric, web, and packaging. The mark must integrate text and an icon in a single, cohesive lock-up: the name in a custom athletic type treatment paired with an icon that feels fast, energetic, and instantly recognisable even at stitch-size.

Once we begin, I’ll share the brand name and preferred colour references. The final design must scale from small embroidery to large signage, look crisp on light or dark backgrounds, and stay sharp when cut in vinyl or printed on moisture-wicking material.

Deliverables
• Primary logo (text + icon) in vector AI, EPS, PDF
• Horizontal and stacked variations
• One-colour and full-colour versions
• Web-ready PNG and SVG exports
• Mini style sheet with font usage, HEX/PMS codes, and clear-space rules

Acceptance criteria
• Follows the minimalist brief while conveying bold energy
• Legible down to 15 mm width
• Fully editable source files; fonts outlined or properly linked

Let me know your timeline for initial concepts and any clarifying questions you have before sketching.