Illustrative Farm Produce Graphics

I’m commissioning a small suite of illustrative graphics that captures the freshness of my farm’s harvest and the people behind it. The artwork will be used across social posts, flyers, and our farm-stand signage, so it needs to feel lively, friendly, and unmistakably farm-to-table.

Style & mood
• Illustrative, not photo-realistic—think clean vector lines with a warm, hand-drawn charm.
• Rich natural colours that let each fruit or vegetable “pop,” yet still read well when printed in CMYK.

Key visual elements
• Individual produce items on transparent backgrounds (tomatoes, greens, root veg, etc.) for flexible placement.
• Farmers in action—harvesting, packing, or loading crates—to show the human touch.
• Produce buyers in action—chatting at the stall, inspecting a basket, to convey the direct-to-consumer vibe.
(If you feel a subtle farm landscape in the background would enhance a scene, I’m open to that, but the focus stays on the people and produce.)

Deliverables
1. 8-10 isolated produce illustrations (high-res PNG + editable AI/EPS).
2. 2-3 narrative scene illustrations combining farmers and buyers in action (AI/EPS + 300 dpi print-ready PNG/JPEG).
3. A simple colour palette and font suggestion sheet so future marketing pieces stay cohesive.
4. All working files with clearly named layers so my in-house designer can tweak sizes or add copy later.

Acceptance criteria
• Artwork scales cleanly from Instagram square to 18×24-inch poster.
• Colours remain accurate when converted to CMYK.
• Characters and produce are recognisable at a glance; no over-stylisation.
• Final files delivered via shared drive or ZIP within the agreed timeline.

If questions come up about crops, brand colours, or reference photos, I’m available daily and can supply anything you need to keep the creative process smooth.