Halo Minimalist Logo Design

The project centres on creating a clean, minimalist logo for my brand, “Halo,” focused on freelance services. Graphic design is the core discipline, and the brief narrows further to logo design with an emphasis on simplicity, negative space, and easy scalability across digital and print media.

Key requirements
• A minimalist style that communicates professionalism and approachability in a single glance.
• Primary concept delivered as vector artwork (AI, SVG) along with high-resolution PNG and JPEG exports.
• Colour, black, and white variants, plus a favicon-ready square version.
• Final hand-off to include ownership rights and a brief style guide outlining colour values and typefaces used.

Acceptance criteria
• Logo remains clearly legible at 32 px.
• Works equally on light and dark backgrounds without loss of identity.
• All fonts are either free for commercial use or properly licensed.

Feel free to suggest one or two alternative minimalist concepts during the creative phase if inspiration strikes, but keep the overall aesthetic uncluttered.