Dessert Bar Rebrand
Budget: $50 – $0 AUD
Our dessert bar is entering a fresh chapter, and the first step is a brand-new logo that feels distinctly modern while still capturing the soft, inviting vibe of pastel shades. I want a clean, versatile mark that looks just as sweet on social media as it does on signage, takeaway cups, and merchandise.
Scope
Only the logo is in play for this brief—menus, packaging, and other touchpoints will come later. The aesthetic direction is clear: modern lines, subtle pastel hues, and a visual nod to the playful indulgence people expect when they walk through our doors.
Deliverables (all in vector and high-resolution formats)
• Primary logo in full colour, black, and white
• Horizontal and stacked lock-ups
• Scalable SVG, AI, EPS, and transparent PNG files
• Quick usage guide covering colour values and safe-area rules
Acceptance criteria
• Modern styling and pastel palette are unmistakable
• Legible at 24 px yet crisp on a shopfront sign
• No stock or clip-art elements; everything must be original artwork
Please include a concise note on your concept process and how you’ll present initial drafts. I’ll be reviewing portfolios for previous modern logo work, especially any that use soft colour schemes.
Scope
Only the logo is in play for this brief—menus, packaging, and other touchpoints will come later. The aesthetic direction is clear: modern lines, subtle pastel hues, and a visual nod to the playful indulgence people expect when they walk through our doors.
Deliverables (all in vector and high-resolution formats)
• Primary logo in full colour, black, and white
• Horizontal and stacked lock-ups
• Scalable SVG, AI, EPS, and transparent PNG files
• Quick usage guide covering colour values and safe-area rules
Acceptance criteria
• Modern styling and pastel palette are unmistakable
• Legible at 24 px yet crisp on a shopfront sign
• No stock or clip-art elements; everything must be original artwork
Please include a concise note on your concept process and how you’ll present initial drafts. I’ll be reviewing portfolios for previous modern logo work, especially any that use soft colour schemes.