Classic Workwear Logo Design

I need a timeless, classic-style logo that will sit proudly on my workwear range. The core palette is blue, white, and black, and the design must feature a clear fish motif that feels sturdy and professional rather than playful. Think along the lines of traditional badge or emblem layouts—strong lines, balanced typography, and a look that scales nicely from embroidery on polos to large vinyl prints on jackets.

I’ll supply the company name and any taglines once we start; what I’m counting on from you is the creative direction and polished artwork. If you feel a subtle tweak—perhaps a hint of gold pin-stripe or a refined serif font—would elevate the concept while keeping it classic, I’m open to hearing why.

Acceptance criteria and deliverables:
• Main logo in vector format (AI, EPS)
• Web-ready PNG and JPG versions, transparent and solid backgrounds
• One-color version for simpler prints
• Font names and color codes documented

Please include a quick outline of your design approach or a small mood board reference with your bid so I can see we’re on the same wavelength before we dive in.