Bourke Street Bakery Pouch Range

To design (NOT AI) 4 images that reflect the same vibe and feel of the images in the concepts for each product.

Images are small format and sit in a frame that will go on a label with the description of the product and some romantic copy.

Once signed off and approved and paid for the image becomes the property of Bourke Street Bakery. No repeat usage fee will be allowed.

Style of Imagery/vibe
• Needs to look bespoke
• Hand done by local artist
• Give a feeling of homemade – as the product is
• Work well within the small space it sits
• Be well balance and not too cluttered
• Not look like it’s been done by a child
• Be legible – so you can see what it is and immediately associate with the type of product you are buying.
• Relate to the product
• Does not have to be lifelike can be slightly distorted

Product Range
1. Sourdough Breadcrumbs
2. White Flour/ Wholemeal Flour
3. Pasta
4. Muesli

Deliverables
• 4 high-resolution vector (AI or EPS)
• Size Actual: 4:5 (1080px x 1350px)
• Colour: Black and White
• A brief PDF explaining the reasoning behind each design