B2B SaaS Discovery Mission - Spain

Job ID: 39966015

Budget: €30 – €250 EUR

Discovery Mission – Interview and mapping - Spanish Market (B2B SaaS for Land Development)

We are looking for a freelance consultant/researcher to run a discovery mission in Spain for a B2B SaaS focused on land prospecting and land management, serving real estate project developers in Europe.

Mission Objectives

- Recruit target profiles in Spain (roles: Dirección de Proyectos, Gerente de Proyectos, Jefe de Proyectos) within:
- Promotores inmobiliarios (construction / development),
- Oficinas técnicas / real estate technical consultancies.
- Conduct 3 interviews (videoconference), in Spanish, using the provided interview guide.
- Complete the User Journey Map (template provided) to capture :
- current usage, tools, and workflows,
- key functional needs,
- pain points across the real estate project development value chain.


Scope & Modalities

- Interview format: ~ 30 minutes, remote (recording with prior consent).
- Targeting : stakeholders involved in identification, acquisition, feasibility, design, permitting, construction and delivery.
- Prospecting: identify and qualify at least 40 relevant contacts in Spain to secure interviews.
- Materials provided: Interview guide + User Journey Map template.

Deliverables

1. Completed User Journey Map with relevant information
2. Interview reports (clear, structured synthesis : context, process, tools, needs, pain points, key quotes)
3. Appendices : outreach/qualified contacts list, recordings + transcripts (if available), raw notes.

Ideal Profile

- Languages : Spanish C1 for interviews (mandatory) ; English or French for deliverables.
- Knowledge of the real estate development sector (land development, project development, urban planning, real estate project management end to end).
- Proven experience in market/UX research or product discovery (B2B qualitative).
- Strong **analysis and synthesis** skills (turning qualitative inputs into product recommendations).
- Tool collection : having a Figma active account (for completing user journey map)

Practical Details

- Start date: ASAP
- Estimated workload: < 1 week (recruitment, interviews, reporting)
- Location: Remote (Spanish stakeholders)

Interested?

If you have experience in real estate market research and UX discovery with strong knowledge of the Spanish context, please reply with comparable project examples and your proposed approach (to recruit targets stakeholders) + budget