Shopify Store Audit & Redesign

**Project: Shopify Store Audit, UX Review & Redesign – Pawsonalité Co.**

I'm looking for an experienced Shopify designer/developer to audit and improve my existing print-on-demand store (pawsonalite.com), built on the Dawn theme (v15.4.1).

**What I need:**
- Full UX/design audit of the storefront (homepage, collection pages, product pages, cart)
- Identify areas with poor conversion, visual inconsistencies, or trust issues
- Implement redesign improvements based on findings (layout, typography, colors, CTAs)
- Ensure all edits are clean and non-destructive (CSS/Liquid)

**Brand context:**
Fun, humor-forward pet lifestyle brand. Brand colors: Hot Coral #FF5C4D, Yolk Yellow #FFD23F, Electric Teal #00C9B1, Soft Lilac #C9B8FF. Target audience: Millennial and Gen Z pet owners.

**Requirements:**
- Proven Shopify experience (please share portfolio)
- Comfortable with Dawn theme customization
- Clean, commented code
- Communication in English

**Budget:** $50–$150 USD (fixed price)
**Timeline:** Within 7 days of project start

Please include in your proposal: examples of past Shopify work, your approach to the audit, and estimated timeline.