Open Sessions - User Experience & Design Review

London Sport require support to improve the Open Sessions (www.opensessions.io) platform to better meet the needs of the target audience and to make it a more successful site overall. London Sport want to actively pursue users to complete the following tasks:
● More users to sign up from the home page directly
● More users post a session
● More users to continually return to the site to update sessions
● Improvement in the quality of the information submitted (i.e better descriptions, more
optional fields filled out)

We'd like a freelancer to complete the following tasks:

● An online survey of existing Open Session users
● Set up of Google Analytics and sevents tracking to allow for a continued visual insight to
users behaviour
● Analysis of existing user research data to identify friction points, opportunities for
improvement and any quick wins across the site.
● Map the existing user journeys to gain insight into how we can increase completion and return rates
● Competitor analysis to quickly identify industry trends and strategies
● Create interactive wireframes to test out new improved user journeys
● Test the new designs with a sample of users
● Write a functional specification document which our developers can use to implement the suggested changes